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The High Tech Landscape
Today’s financial advisors have an amazing opportunity, as well as, a difficult challenge in attracting and serving high tech clients. We live in a unique time when technology is quickly becoming integrated into all aspects of everyday life. While your childhood may not have consisted of the internet, cell phones, interactive video games and high resolution flat screen TVs, the younger generations have never lived without them. These individuals are joining the workforce, starting families and starting to save and plan for their adult lives. While today’s retirees may not require or want to utilize web-based financial services and tools, you can expect that the younger generations will not only require but demand innovative financial planning solutions and tools for them to stay connected and updated on their financial progress.
As the high tech generation comes of age and begins to build assets, they are looking toward the advisor community for web-based financial planning…and most of them have done their homework. Advisors who think they can acquire and retain these web savvy clients using outdated financial planning methods and traditional models of client service will be sadly mistaken. These young and successful individuals have done their research on financial advisor software and will expect you to answer in-depth questions before signing on as a client.
How to Attract the High Tech Client
High tech clients have a wealth of knowledge at their fingertips. When they text message you to discuss a new financial trend, you must be well informed and ready to answer their questions. Utilizing a financial planning software system that can provide this generation with high tech client service is absolutely imperative. Financial advisor software is available that can help attract savvy clients by providing them with high tech features like a personalized financial home page, and an online vault for document storage, both accessible 24/7. This generation trusts technology and will expect their financial advisor to embrace it within their own practice.
While few clients will expect their financial advisor to be up on the latest social networking trend, they will expect them to be up-to-date and knowledgeable on all emerging trends affecting their investments. Choosing the best financial advisor software is an important step for successful client management of the Web savvy generation. These clients are increasingly exposed to technology and workflow systems that exceed what many firms currently have available. Advisors with the best financial planning software available will separate themselves from the herd of late adopters.
Advanced Financial Advisor Software
Advanced financial advisor software tools like eMoney Advisor, provide high tech features for advisors to differentiate themselves. eMoney offers a secure online vault for the safe storage of important financial and personal documents. When selecting financial advisor software, choose a system that is also web-based for increased flexibility and ease of administration. Aggregation is now a key component for advanced financial planning tools. Aggregation allows advisors to obtain their clients most recent account data and improves the delivery and experience of financial planning for clients as well. Financial planning tools that are web-based, offer aggregation and other high tech features will only continue to grow in popularity as the preferred format for advisor client management solutions.
Additional Tips for Selecting Financial Advisor Software
Ensuring your financial advisor software includes account aggregation and is web-based is a great start in attracting highly technical, young professionals as new clients. Selecting the best financial planning software for you and your clients depends on many factors and will vary for each individual. Here are some extra tips to help you evaluate your needs and the financial advisor software that can best fit them.
- Identify the key features that are important to your clients like account aggregation, secure online document storage, and a personalized financial homepage.
- Make sure the financial planning tool you select offers detailed estate planning, retirement income tools, and goal-based financial planning.
- Test multiple systems by signing up for their free trial demos, if offered.
- Participate in any live training sessions offered by the financial planning tool provider to learn as much as possible.
Advisors who act quickly and adopt new technologies including an innovative financial planning tool will be better positioned to attract the high tech clients of the younger generation. |
