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Heart of Advice

Insights and best practices for successful financial planning engagement
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Financial Psychology

Financial psychology deals with the complex relationship we all have with money. Financial planners who understand a client’s emotional connection to their money, and the way their relationship to money has developed over time, can deliver greater peace of mind through more impactful, personalized services.

Financial psychology in financial planning meeting

The Role of Financial Psychology in Financial Planning Today

As the scope of financial advice continues to expand into more areas of clients’ lives, financial psychology plays an increasingly… Read More

Financial Stress in Marriage: 4 Ways to Make Money Talks Less Difficult

For many couples, taking a close look at finances together is a recipe for stress. Nearly 3 in 4 married… Read More

financial planning for couples

6 Values Exercises to Enhance Financial Planning for Couples

Money is a major stressor for Americans, and fighting about it has proven to be a predictor of divorce.1,2 Conversely, couples… Read More

couple at financial therapist office

Couples’ Biggest Money Hangups and How a Financial Therapist Can Help

One in five couples say money is their biggest relationship challenge, and as a financial therapist, I see how that statistic… Read More

Couples & Clashing Values: A Practical Guide

Download our latest eBook and get practical strategies for navigating money conflict between couples.

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family estate planning

Master the Family Meeting for Estate Planning Success

Amid the Great Wealth Transfer, with $84 trillion set to be passed between generations in the next two decades1, there’s… Read More

Man checking accounts on phone smiling

Helping Clients Find a Deeper Meaning for Their Money

As a financial professional, would your clients be able to answer this question: What is your money for? Financial professionals… Read More

Couple disagreeing about money

Conflict Resolution in Financial Planning

There’s no denying that couples argue about money. As a financial professional helping couples plan for the future, you have… Read More

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Financial advisor assesses their money biases

Advisor Self Reflection Is Key to Understanding Money Biases

As a financial professional, how comfortable are you with being on the receiving end of financial advice? How comfortable would… Read More

gratitude and financial planning

3 Ways to Weave Gratitude into Your Financial Planning Practice

For investors, volatile markets often highlight an unfortunate quirk of the human brain: We fixate on the negative. Our tendency… Read More

African American couple Meets with white financial advisor

Cultural Humility in Financial Planning

Amidst the increase in social unrest here and abroad, there’s a tenet of financial psychology that has become especially relevant… Read More

Nudging Financial Planning Clients in the Right Direction

You deliver a financial planning recommendation to a client—updating an outdated estate plan, for example—and months later you’re still waiting… Read More

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Couples & Clashing Values: A Practical Guide

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Heart of Advice by eMoney Advisors

Welcome to
Heart of Advice

a new source of expert insights for
financial professionals.

Get Started

Tips specific to the eMoney platform can be found in
the eMoney
application, under Help, eMoney Advisor Blog.