{"id":4414,"date":"1970-01-01T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/"},"modified":"2025-08-25T20:31:43","modified_gmt":"2025-08-25T20:31:43","slug":"5-easy-steps-to-build-financial-planning-relationships-across-generations","status":"publish","type":"thought_leadership","link":"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/","title":{"rendered":"5 Easy Steps to Build Financial Planning Relationships Across Generations"},"content":{"rendered":"\r\n<p>As the $60 trillion wealth transfer from Baby Boomers to Gen X\/Y draws near, it is important for advisors to prioritize family financial planning.<\/p>\r\n\r\n\r\n\r\n<p>The opportunity to engage clients&#8217; children is significant: When surveyed<sup>1<\/sup>, 42 percent of Gen X\/Y participants did not currently\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/forbesfinancecouncil\/2019\/08\/13\/what-young-investors-should-look-for-in-a-financial-advisor\/#73be40db77e0\">employ an advisor<\/a>, and 49 percent said they are likely or very likely to meet their parents&#8217; advisor if asked.<\/p>\r\n\r\n\r\n\r\n<p>While advisors are aware of this impending shift, they&#8217;re overlooking the opportunity to engage the next generation\u2014the children of their current clients. When asked how often they meet with this group,\u00a0<a href=\"https:\/\/www.investmentnews.com\/article\/20150713\/FEATURE\/150719999\/the-great-wealth-transfer-is-coming-putting-advisers-at-risk\">54 percent of advisors<\/a>\u00a0said less than once a year, and 18 percent said they do not meet with the children at all.<\/p>\r\n\r\n\r\n\r\n<p>Fortunately, there are ways to bridge this generation gap. Below, find our five steps to build or maintain your relationship across the generations:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>1. Teach Good Habits at a Young Age<\/strong><\/h3>\r\n\r\n\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26198 aligncenter\" src=\"https:\/\/blog.emoneyadvisor.com\/wp-content\/uploads\/2019\/10\/shutterstock_515434660_edit-458x410.jpg\" alt=\"building financial planning relationships across generations\" width=\"250\" height=\"226\" \/>By giving children the opportunity to manage money at a younger age, parents can help them develop more responsible financial behaviors. Even if clients&#8217; family members are young, advisors can secure long-term business by teaching them to save, spend, and budget.<\/p>\r\n\r\n\r\n\r\n<p>When a wealth transfer does occur, the client is more likely to be informed and responsible\u2014and will rely on the trusted relationship they have with an advisor who can provide guidance.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>2. Offer Ways to Involve and Educate the Next Generation<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Whether an advisor is working with a young child, a college student, or even an entire household, there are several ways they can build trust with family members. These could be educational workshops, family-friendly events, or discussions with the entire family.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>I start with a coaching relationship and move into planning. The more deeply you know and understand your client, the more you can tailor the financial plan.<\/p>\r\n<cite> Abbey Henderson, <a href=\"https:\/\/www.abarisfinancialgroup.com\/\">Abaris Financial Group<\/a> <\/cite><\/blockquote>\r\n\r\n\r\n\r\n<p>Life coaching and planning both add value for clients. Clients who engage a financial advisor today expect\u00a0<a href=\"https:\/\/blog.emoneyadvisor.com\/practice-management\/wealth-planning\/helping-clients-make-sense-of-the-estate-and-gift-tax-exemption\/\">more than just investment tips<\/a>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>3. Inspire Through Coaching<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>This is especially true in younger generations: In a recent survey<sup>1<\/sup>, Gen X\/Y participants stated that they look to advisors to provide multiple types of value, including money management, peace of mind, and fulfillment\u2014and they are willing to pay more for it.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>4. Leverage Technology to Complement the Client Experience<\/strong><\/h3>\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26201 aligncenter\" src=\"https:\/\/blog.emoneyadvisor.com\/wp-content\/uploads\/2019\/10\/shutterstock_268450487_edit-452x410.jpg\" alt=\"building financial planning relationships across generations\" width=\"250\" height=\"225\" \/>Next-generation clients, especially those who grew up with the Internet at their fingertips, don&#8217;t just\u00a0<a href=\"https:\/\/blog.emoneyadvisor.com\/practice-management\/9-things-you-dont-know-about-emoney-technology\/\">value technology<\/a>\u00a0in their relationships with their advisors, they expect it.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>More than half of Gen X\/Y survey participants<sup>1<\/sup>\u00a0reported they would find a new advisor if theirs didn&#8217;t use technology to enhance services. And almost a quarter consider an\u00a0<a href=\"https:\/\/blog.emoneyadvisor.com\/practice-management\/client-experience\/does-your-tech-stack-give-customers-the-best-experience\/\">advisor&#8217;s use of technology<\/a>\u00a0as a top factor in their selection process.<\/p>\r\n\r\n\r\n\r\n<p>Advisors should look for solutions that provide a client website, so clients can see their finances in real time from any device. And a solution that can aggregate data from multiple sources can be even more attractive.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>5. Hire for the Next Generation<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Advisors with\u00a0<a href=\"https:\/\/info.emoneyadvisor.com\/flexgen\">different perspectives<\/a>, life experiences, and backgrounds can help their firms attract and retain new clients. Firms that want to engage clients&#8217; children should consider hiring younger advisors.<\/p>\r\n\r\n\r\n\r\n<p>A potential client in their 30s may relate better to a peer, creating an opportunity for young advisors to build lasting relationships that grow with their clients&#8217; needs.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<p>By failing to connect with next-gen prospects, advisors may negatively impact their firms&#8217; bottom lines. Growth is already a concern for advisors: Sixty percent<sup>2<\/sup>\u00a0of them perceive that attracting new clients and assets will be a key challenge going forward.<\/p>\r\n\r\n\r\n\r\n<p>By the time children inherit their parents&#8217; wealth, they may engage with a competitor, or worse, may not engage with an advisor at all.<\/p>\r\n\r\n\r\n\r\n<p>Prepare now for this great wealth transfer. Adjusting your mindset to meet the needs of the next generation of investors can continue to grow your business into the future.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 28px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Download our new eBook, &#8220;The Advisor&#8217;s Guide to Building Financial Planning Relationships Across Generations.&#8221;<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p><sup><em>1<\/em><\/sup><em>2017 Fidelity<\/em><sup>\u00ae<\/sup><em> Investor Insights Survey.<\/em><\/p>\r\n\r\n\r\n\r\n<p><sup><em>2<\/em><\/sup><em>Practical Perspectives. \u201cThe Changing Role of Financial Advisors&#8221; Q3 2018.<\/em><\/p>\r\n","protected":false},"author":44,"featured_media":4415,"template":"","thought_leadership_cat":[92,91],"class_list":["post-4414","thought_leadership","type-thought_leadership","status-publish","has-post-thumbnail","hentry","thought_leadership_cat-client-experience","thought_leadership_cat-practice-management"],"acf":{"left_sidebar_ads":false,"right_sidebar_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Easy Steps to Build Financial Planning Relationships Across Generations | eMoney Advisor<\/title>\n<meta name=\"description\" content=\"Learn 5 steps to build and maintain financial planning relationships across generations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Easy Steps to Build Financial Planning Relationships Across Generations | eMoney Advisor\" \/>\n<meta property=\"og:description\" content=\"Learn 5 steps to build and maintain financial planning relationships across generations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/\" \/>\n<meta property=\"og:site_name\" content=\"eMoney Advisor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eMoneyAdvisor\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T20:31:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2020\/09\/GenY_couple_with_female_advisor2-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"573\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@eMoneyAdvisor\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/#organization\",\"name\":\"eMoney Advisor\",\"url\":\"https:\/\/emoneyadvisor.com\/blog\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/emoney.advisor\/\",\"https:\/\/www.linkedin.com\/company\/emoney-advisor\",\"https:\/\/www.youtube.com\/user\/eMoneyAdvisor\",\"https:\/\/www.facebook.com\/eMoneyAdvisor\/\",\"https:\/\/twitter.com\/eMoneyAdvisor\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2020\/05\/emoney-logo.jpg\",\"contentUrl\":\"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2020\/05\/emoney-logo.jpg\",\"width\":2500,\"height\":808,\"caption\":\"eMoney Advisor\"},\"image\":{\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/#website\",\"url\":\"https:\/\/emoneyadvisor.com\/blog\/\",\"name\":\"eMoney Advisor\",\"description\":\"Heart of Advice Blog\",\"publisher\":{\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/emoneyadvisor.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/#primaryimage\",\"url\":\"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2020\/09\/GenY_couple_with_female_advisor2-3.jpg\",\"contentUrl\":\"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2020\/09\/GenY_couple_with_female_advisor2-3.jpg\",\"width\":573,\"height\":360},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/#webpage\",\"url\":\"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/\",\"name\":\"5 Easy Steps to Build Financial Planning Relationships Across Generations | eMoney Advisor\",\"isPartOf\":{\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/#primaryimage\"},\"datePublished\":\"1970-01-01T00:00:00+00:00\",\"dateModified\":\"2025-08-25T20:31:43+00:00\",\"description\":\"Learn 5 steps to build and maintain financial planning relationships across generations.\",\"breadcrumb\":{\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Thought Leadership\",\"item\":\"https:\/\/emoneyadvisor.com\/blog\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Easy Steps to Build Financial Planning Relationships Across Generations\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Easy Steps to Build Financial Planning Relationships Across Generations | eMoney Advisor","description":"Learn 5 steps to build and maintain financial planning relationships across generations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/","og_locale":"en_US","og_type":"article","og_title":"5 Easy Steps to Build Financial Planning Relationships Across Generations | eMoney Advisor","og_description":"Learn 5 steps to build and maintain financial planning relationships across generations.","og_url":"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/","og_site_name":"eMoney Advisor","article_publisher":"https:\/\/www.facebook.com\/eMoneyAdvisor\/","article_modified_time":"2025-08-25T20:31:43+00:00","og_image":[{"width":573,"height":360,"url":"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2020\/09\/GenY_couple_with_female_advisor2-3.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@eMoneyAdvisor","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/emoneyadvisor.com\/blog\/#organization","name":"eMoney Advisor","url":"https:\/\/emoneyadvisor.com\/blog\/","sameAs":["https:\/\/www.instagram.com\/emoney.advisor\/","https:\/\/www.linkedin.com\/company\/emoney-advisor","https:\/\/www.youtube.com\/user\/eMoneyAdvisor","https:\/\/www.facebook.com\/eMoneyAdvisor\/","https:\/\/twitter.com\/eMoneyAdvisor"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/emoneyadvisor.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2020\/05\/emoney-logo.jpg","contentUrl":"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2020\/05\/emoney-logo.jpg","width":2500,"height":808,"caption":"eMoney Advisor"},"image":{"@id":"https:\/\/emoneyadvisor.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/emoneyadvisor.com\/blog\/#website","url":"https:\/\/emoneyadvisor.com\/blog\/","name":"eMoney Advisor","description":"Heart of Advice Blog","publisher":{"@id":"https:\/\/emoneyadvisor.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emoneyadvisor.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/#primaryimage","url":"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2020\/09\/GenY_couple_with_female_advisor2-3.jpg","contentUrl":"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2020\/09\/GenY_couple_with_female_advisor2-3.jpg","width":573,"height":360},{"@type":"WebPage","@id":"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/#webpage","url":"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/","name":"5 Easy Steps to Build Financial Planning Relationships Across Generations | eMoney Advisor","isPartOf":{"@id":"https:\/\/emoneyadvisor.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/#primaryimage"},"datePublished":"1970-01-01T00:00:00+00:00","dateModified":"2025-08-25T20:31:43+00:00","description":"Learn 5 steps to build and maintain financial planning relationships across generations.","breadcrumb":{"@id":"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emoneyadvisor.com\/blog\/5-easy-steps-to-build-financial-planning-relationships-across-generations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Thought Leadership","item":"https:\/\/emoneyadvisor.com\/blog\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Easy Steps to Build Financial Planning Relationships Across Generations"}]}]}},"_links":{"self":[{"href":"https:\/\/emoneyadvisor.com\/blog\/wp-json\/wp\/v2\/thought_leadership\/4414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emoneyadvisor.com\/blog\/wp-json\/wp\/v2\/thought_leadership"}],"about":[{"href":"https:\/\/emoneyadvisor.com\/blog\/wp-json\/wp\/v2\/types\/thought_leadership"}],"author":[{"embeddable":true,"href":"https:\/\/emoneyadvisor.com\/blog\/wp-json\/wp\/v2\/users\/44"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emoneyadvisor.com\/blog\/wp-json\/wp\/v2\/media\/4415"}],"wp:attachment":[{"href":"https:\/\/emoneyadvisor.com\/blog\/wp-json\/wp\/v2\/media?parent=4414"}],"wp:term":[{"taxonomy":"thought_leadership_cat","embeddable":true,"href":"https:\/\/emoneyadvisor.com\/blog\/wp-json\/wp\/v2\/thought_leadership_cat?post=4414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}