Do you ever have trouble getting a client to commit to an annual review appointment? Or speak to a prospect that can\u2019t visualize the value you\u2019ll bring to their life?<\/p>\n
You can try what you\u2019ve always done \u2013 requesting a meeting through email or over the phone \u2013 or you can take a different approach.<\/p>\n
Today, the human attention span has shortened significantly. Getting your point across in the least amount of time possible is valuable.<\/p>\n
The average adult only reads 300 words a minute, while a single minute of video is worth 1.8 million words\u2026 So what does this mean for your client retention and prospecting efforts?<\/p>\n
It means you have a great opportunity to increase engagement with prospective clients and improve relationships with existing clients by including video content in your overarching digital marketing strategy<\/a>.<\/p>\n Don\u2019t believe it? Let\u2019s look at the numbers.<\/p>\n So as a subscriber to the eMoney Marketing Solution, the answer to catching \u2013 and keeping \u2013 your clients\u2019 and prospects\u2019 attention can be easier than you think.<\/p>\n There are plenty of ways to use your videos to attract new clients and keep current clients engaged. Some of the most popular ways are by highlighting videos in your emails, on your social media profiles, and on your website.<\/p>\n Last year, Americans sent over 205 billion emails a day.5<\/sup> So it\u2019s safe to say your clients have seen their fair share of generic, recycled email content. In your next email, try incorporating video. For example, if you want to get together with a client to discuss the possibility of setting up a Trust, include a quick educational video on what a trust is and what it can accomplish for them. This way, the video can act as an educational opportunity and supplement a recommendation or proposal in a memorable and impactful way.<\/p>\n When promoting your practice on social media, video is a great way to open a dialog. Present an idea and ask your audience for their thoughts. Social media is about the conversation that develops surrounding your content, and video is an easy way to get people interested and engaged in conversation. In fact, video was a key component in one financial planner’s viral social media marketing strategy<\/a>.<\/p>\n Conversely, on your website, it\u2019s important that your content demonstrates your value as an advisor and highlights your expertise.<\/p>\n When you provide relevant, directed, and topical video content to supplement your expertise, you\u2019ll increase your prospect conversion rate and strengthen your existing client relationships.<\/p>\n\n
Using Your eMoney Marketing Solution Videos<\/strong><\/h2>\n
Use videos in email. <\/strong><\/h3>\n
Use videos on social. <\/strong><\/h3>\n
Use videos on your website.<\/strong><\/h3>\n
What to Expect in the eMoney Marketing Solution<\/strong><\/h2>\n