Continually attracting prospects and maintaining client engagement is essential for the health and growth of your business. But implementing effective omnichannel marketing plans can be costly\u2014both in time and money.<\/p>\n
According to one study that surveyed nearly 1,000 advisors, the average financial advisor spends 9 hours per week on business development activities. But this same study also found that many are still underinvesting in marketing efforts.1<\/sup> For busy financial professionals who already wear many hats, this can be overwhelming.<\/p>\n Luckily, there are tools out there that can help. What is the best way to engage current clients and attract new ones? Marketing automation, a technology that manages and deploys omnichannel digital campaigns automatically.<\/p>\n Marketing automation can give financial professionals the opportunity to scale, streamline, and improve their marketing efforts.<\/p>\n Marketing is expensive. The average client acquisition cost for financial advisors is $3,119 per client.1<\/sup> Surprisingly, 83 percent of that total consists of \u201ctime cost” to the advisor, while only $513 consists of hard costs.1<\/sup><\/p>\n This isn’t surprising. Prospects across industries need an average of six to eight touches to convert.2<\/sup> This means that assembling an effective campaign, particularly a content-driven digital marketing campaign<\/a>, is time-intensive. You’ll always need to invest in growing your business, but that doesn’t mean you can’t maximize your time.<\/p>\n Using marketing automation, you can skip the manual touchpoints typically needed to execute a campaign and utilize your business development hours more efficiently.<\/p>\n Content is a vital part of any financial professional’s digital marketing toolbox. Delivering high-quality content attracts prospects and helps nurture them into new customers. Demonstrating your commitment to educating people on important financial topics also shows a genuine desire to help people improve their financial situation.<\/p>\n While effective, content marketing<\/a> requires brainstorming, research, creation, and distribution. It’s a significant time investment. The amount of industry regulation and oversight required makes content creation for financial services even more complex.<\/p>\n To meet these needs, utilize packages of pre-made, customizable content specific to the industry. By using pre-existing content and campaigns, you can capture prospects and establish yourself as an industry thought leader in a shorter amount of time. This gives you the runway to scale quickly and helps you avoid incurring additional marketing costs that can come with scale, such as hiring a freelance content creator.<\/p>\n When it comes to marketing, your target audience is everything. Defining your key audiences and offering personalized communications<\/a> that meet their needs is essential. Between the number of communications needed to create an effective campaign and the time it takes to customize your messaging, it can feel impossible to find the time needed to create campaigns for different audiences.<\/p>\n With marketing automation, you can deploy pre-made campaigns that follow the buyer’s journey<\/a> and delivers the right information, to the right people, at the right time\u2014all in just a few clicks.<\/p>\n By utilizing automated campaigns, you can carefully aim content at the specific audience that will benefit from it, with minimal manual intervention. This is particularly useful if you’re in the process of starting or significantly growing your book of business and need to scale quickly.<\/p>\nSpend Time (and Money) Efficiently<\/h2>\n
Deliver High-Quality Content<\/h2>\n
Deploy Content to Targeted Audiences<\/h2>\n
Easily Repeat Marketing Successes<\/h2>\n