{"id":6538,"date":"2021-08-02T10:30:52","date_gmt":"2021-08-02T10:30:52","guid":{"rendered":"https:\/\/emoneyadvisor.com\/?post_type=thought_leadership&p=6538"},"modified":"2024-06-17T18:20:38","modified_gmt":"2024-06-17T18:20:38","slug":"building-a-marketing-plan-that-resonates-with-your-niche","status":"publish","type":"thought_leadership","link":"https:\/\/emoneyadvisor.com\/blog\/building-a-marketing-plan-that-resonates-with-your-niche\/","title":{"rendered":"Building a Marketing Plan That Resonates with Your Niche"},"content":{"rendered":"

You\u200b<\/span>\u200b<\/span>\u200b<\/span>\u200b<\/span>\u00a0might have heard this famous marketing truism before: If you’re talking to everyone, then you’re talking to no one.<\/p>\n

This is what makes niche marketing so effective\u2014especially in the financial planning industry. Whether you’re working toward providing\u00a0niche financial advice<\/a>\u00a0or are already established in a certain niche, you need to ensure that your marketing efforts are speaking to the people you want to reach.<\/p>\n

My firm WealthKeel<\/a> serves Generation X and Y physicians, and one of the key drivers for new business is our digital marketing efforts.<\/p>\n

Here’s how we ensure that all of our marketing is aimed squarely at our niche and creates an end-to-end journey that’s built to resonate.<\/p>\n

Find (and Get to Know) Your Niche<\/h2>\n

Giving sound financial advice hinges on understanding who your client is and the challenges that they face.<\/p>\n

The same thing applies to marketing. You can’t communicate your value if you don’t know who your audience is.<\/p>\n

When I first moved to Philadelphia, I lived in a neighborhood surrounded by young physicians who were just starting their careers. After a few glasses of wine in our alleyway, I became friends with many of them.<\/p>\n

During our conversations, I got a clearer picture of the financial concerns and life events that were on the horizon for many of them:<\/p>\n