{"id":7251,"date":"2022-02-10T08:00:58","date_gmt":"2022-02-10T08:00:58","guid":{"rendered":"https:\/\/emoneyadvisor.com\/?post_type=thought_leadership&#038;p=7251"},"modified":"2022-07-21T14:51:47","modified_gmt":"2022-07-21T14:51:47","slug":"2022-consumer-investor-trends-and-the-role-of-the-advisor","status":"publish","type":"thought_leadership","link":"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/","title":{"rendered":"2022 Consumer Investor Trends and the Role of the Advisor"},"content":{"rendered":"<p>Some interesting consumer trends have surfaced as part of a December 2021 survey conducted by eMoney Advisor.<sup>1<\/sup>\u00a0While self-directed investing continues to gain in popularity, financial professionals still have a significant role to play as many respondents indicated that they rely on them to manage some, if not all, of their investments.<\/p>\n<p>This nationally representative study provided insights into what financial professionals need to know as they work to\u00a0<a href=\"https:\/\/emoneyadvisor.wistia.com\/medias\/zjpykuku96\">build relationships with clients in the age of DIY<\/a>.<\/p>\n<h2>Cryptocurrencies Continue to Gain in Popularity<\/h2>\n<p>Our survey respondents demonstrated a penchant for variety when it comes to the types of investments and accounts they favor. When asked about some specific types of investments, two-thirds (65 percent) of our respondents said that they have some investment in the following:<\/p>\n<ul>\n<li>Stocks\u201448%<\/li>\n<li>Cryptocurrencies\u201443%<\/li>\n<li>Mutual funds\u201441%<\/li>\n<li>Real estate\u201436%<\/li>\n<li>Bonds\u201436%<\/li>\n<\/ul>\n<p>Meanwhile, they use the following accounts:<\/p>\n<ul>\n<li>Brokerage account\u201459%<\/li>\n<li>Employer-sponsored retirement account\u201456%<\/li>\n<li>Individual retirement account\u201453%<\/li>\n<li>Health savings account\u201435%<\/li>\n<li>Money market fund\u201435%<\/li>\n<\/ul>\n<p>One alarming finding is that more than one-third (35 percent) of survey respondents said they do not have an investment account or any investments. The data shows that this is true for more women (40 percent) than men (30 percent). However, <a href=\"https:\/\/emoneyadvisor.com\/blog\/talking-crypto-with-your-planning-clients\/\">cryptocurrencies are gaining popularity<\/a> across the board.<\/p>\n<h2>Individual Investing Isn&#8217;t for Everyone<\/h2>\n<p>DIY investing continues to build steam as the survey revealed that over a third (34 percent) of our respondents manage all of their own investments. However, the data also shows that financial professionals are valued by many, as 38 percent stated that they rely on their financial professional to manage all their investments, and 23 percent employ a hybrid model\u2014working with a financial professional and managing some of their own investments simultaneously.<\/p>\n<p>Although many said they lean on financial professionals for advice, those within their immediate social circle and networks are also very important, with 30 percent of respondents indicating that they rely on friends and family for financial guidance. Meanwhile, 27 percent rely on their bank or credit union, a quarter (25 percent) rely on web searches like Google, and one-fifth (20 percent) rely on their employer.<\/p>\n<p>Survey Results:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7254 aligncenter\" src=\"https:\/\/emoneyadvisor.com\/wp-content\/uploads\/2022\/02\/Chart-A-300x198.jpg\" alt=\"\" width=\"382\" height=\"252\" srcset=\"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-A-300x198.jpg 300w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-A-1024x676.jpg 1024w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-A-768x507.jpg 768w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-A-1536x1015.jpg 1536w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-A.jpg 1653w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7255 aligncenter\" src=\"https:\/\/emoneyadvisor.com\/wp-content\/uploads\/2022\/02\/Chart-B-300x181.jpg\" alt=\"\" width=\"381\" height=\"230\" srcset=\"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-B-300x181.jpg 300w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-B-1024x616.jpg 1024w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-B-768x462.jpg 768w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-B-1536x925.jpg 1536w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-B.jpg 1653w\" sizes=\"auto, (max-width: 381px) 100vw, 381px\" \/><\/p>\n<h2>Americans Confident They Can Manage Their Own Investments<\/h2>\n<p>The respondents to our study who said they don&#8217;t work with a financial advisor gave many reasons for managing their own investments, but the highest-ranked motive for our group\u2014at 33 percent\u2014is because they feel confident doing it themselves. This is closely followed by people feeling that the fees charged by financial professionals are too high and that they don&#8217;t think they have enough money to work with a financial advisor\u2014both coming in at 32 percent. Additionally, 30 percent said that they don&#8217;t want someone else in control of their money.<\/p>\n<p>We asked the survey respondents who do not work with an advisor what would make them reconsider, and these independent investors provided some interesting insights. Accessibility is a factor in terms of fees and relatability with 35 percent saying they would consider it if fees were more manageable and 32 percent saying they would work with an advisor who provided digital tools or apps and used easily understandable terms. Consistent with the higher levels of confidence described above, 27 percent said that even if they worked with an advisor, they still want some sense of control over their finances by actively trading on their own.<\/p>\n<p>This desire to feel in control of their investments could in part stem from what respondents listed as their top money concerns in 2022\u2014some of which they can&#8217;t control\u2014including gas prices (43 percent) and inflation (40 percent). Paying bills is also a top concern at 42 percent, with retirement savings (33 percent) and taxes (32 percent) rounding out the top five.<\/p>\n<p><b>Survey Results:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7256 aligncenter\" src=\"https:\/\/emoneyadvisor.com\/wp-content\/uploads\/2022\/02\/Chart-C-300x203.jpg\" alt=\"\" width=\"381\" height=\"258\" srcset=\"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-C-300x203.jpg 300w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-C-1024x694.jpg 1024w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-C-768x521.jpg 768w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-C-1536x1041.jpg 1536w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-C.jpg 1792w\" sizes=\"auto, (max-width: 381px) 100vw, 381px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7253 aligncenter\" src=\"https:\/\/emoneyadvisor.com\/wp-content\/uploads\/2022\/02\/Chart-D-300x260.jpg\" alt=\"\" width=\"381\" height=\"330\" srcset=\"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-D-300x260.jpg 300w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-D-1024x887.jpg 1024w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-D-768x666.jpg 768w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-D-1536x1331.jpg 1536w, https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Chart-D.jpg 1905w\" sizes=\"auto, (max-width: 381px) 100vw, 381px\" \/><\/p>\n<h2>The Opportunity for Financial Professionals<\/h2>\n<p>While it was fascinating to see higher levels of confidence among survey respondents who choose to manage their own investments, this trend indicates that advisors could benefit by better communicating the value they provide. This value can be emphasized by offering greater transparency in pricing since survey results showed that clients may be skeptical about the fees they are being charged by financial professionals.<\/p>\n<p><a href=\"https:\/\/emoneyadvisor.com\/wp-content\/uploads\/2021\/10\/eBook-Shifting-Your-Compensation-Model.pdf\">By examining your fee practices<\/a>\u00a0and establishing a methodology that resonates with clients, you may also find that you can offer services that will allow you to\u00a0<a href=\"https:\/\/emoneyadvisor.com\/blog\/serving-the-wealth-spectrum-with-financial-planning\/\">work with clients who think they don&#8217;t have enough money<\/a>\u00a0to engage a financial professional.<\/p>\n<p>Further, by embracing technology that allows clients to track their finances on their own and expanding your service offering, you can demonstrate to clients that they are not relinquishing control over their money, but rather creating a working relationship to ensure their finances are well-managed to provide for a secure future.<\/p>\n<p>DISCLAIMER: The eMoney Advisor Blog is meant as an educational and informative resource for financial professionals and individuals alike. It is not meant to be, and should not be taken as financial, legal, tax or other professional advice. Those seeking professional advice may do so by consulting with a professional advisor. eMoney Advisor will not be liable for any actions you may take based on the content of this blog.<\/p>\n<p>Sources:<\/p>\n<p><sup>1<\/sup>\u00a02021 eMoney Investor Trend Survey, December 2021, n=2,000.<\/p>\n","protected":false},"author":44,"featured_media":7252,"template":"","thought_leadership_cat":[95,93],"class_list":["post-7251","thought_leadership","type-thought_leadership","status-publish","has-post-thumbnail","hentry","thought_leadership_cat-advisor-perspectives","thought_leadership_cat-industry-news-and-trends"],"acf":{"left_sidebar_ads":false,"right_sidebar_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advisors Can Add Value for DIY Investors<\/title>\n<meta name=\"description\" content=\"Our consumer investment trend survey shines light on the role advisors can play with independent investors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advisors Can Add Value for DIY Investors\" \/>\n<meta property=\"og:description\" content=\"Our consumer investment trend survey shines light on the role advisors can play with independent investors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/\" \/>\n<meta property=\"og:site_name\" content=\"eMoney Advisor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eMoneyAdvisor\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-21T14:51:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Investment-Trends-Graph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"573\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@eMoneyAdvisor\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/#organization\",\"name\":\"eMoney Advisor\",\"url\":\"https:\/\/emoneyadvisor.com\/blog\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/emoney.advisor\/\",\"https:\/\/www.linkedin.com\/company\/emoney-advisor\",\"https:\/\/www.youtube.com\/user\/eMoneyAdvisor\",\"https:\/\/www.facebook.com\/eMoneyAdvisor\/\",\"https:\/\/twitter.com\/eMoneyAdvisor\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2020\/05\/emoney-logo.jpg\",\"contentUrl\":\"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2020\/05\/emoney-logo.jpg\",\"width\":2500,\"height\":808,\"caption\":\"eMoney Advisor\"},\"image\":{\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/#website\",\"url\":\"https:\/\/emoneyadvisor.com\/blog\/\",\"name\":\"eMoney Advisor\",\"description\":\"Heart of Advice Blog\",\"publisher\":{\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/emoneyadvisor.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/#primaryimage\",\"url\":\"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Investment-Trends-Graph.png\",\"contentUrl\":\"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Investment-Trends-Graph.png\",\"width\":573,\"height\":360,\"caption\":\"Checking investment trends online\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/#webpage\",\"url\":\"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/\",\"name\":\"Advisors Can Add Value for DIY Investors\",\"isPartOf\":{\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/#primaryimage\"},\"datePublished\":\"2022-02-10T08:00:58+00:00\",\"dateModified\":\"2022-07-21T14:51:47+00:00\",\"description\":\"Our consumer investment trend survey shines light on the role advisors can play with independent investors.\",\"breadcrumb\":{\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Thought Leadership\",\"item\":\"https:\/\/emoneyadvisor.com\/blog\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2022 Consumer Investor Trends and the Role of the Advisor\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Advisors Can Add Value for DIY Investors","description":"Our consumer investment trend survey shines light on the role advisors can play with independent investors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/","og_locale":"en_US","og_type":"article","og_title":"Advisors Can Add Value for DIY Investors","og_description":"Our consumer investment trend survey shines light on the role advisors can play with independent investors.","og_url":"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/","og_site_name":"eMoney Advisor","article_publisher":"https:\/\/www.facebook.com\/eMoneyAdvisor\/","article_modified_time":"2022-07-21T14:51:47+00:00","og_image":[{"width":573,"height":360,"url":"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Investment-Trends-Graph.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@eMoneyAdvisor","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/emoneyadvisor.com\/blog\/#organization","name":"eMoney Advisor","url":"https:\/\/emoneyadvisor.com\/blog\/","sameAs":["https:\/\/www.instagram.com\/emoney.advisor\/","https:\/\/www.linkedin.com\/company\/emoney-advisor","https:\/\/www.youtube.com\/user\/eMoneyAdvisor","https:\/\/www.facebook.com\/eMoneyAdvisor\/","https:\/\/twitter.com\/eMoneyAdvisor"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/emoneyadvisor.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2020\/05\/emoney-logo.jpg","contentUrl":"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2020\/05\/emoney-logo.jpg","width":2500,"height":808,"caption":"eMoney Advisor"},"image":{"@id":"https:\/\/emoneyadvisor.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/emoneyadvisor.com\/blog\/#website","url":"https:\/\/emoneyadvisor.com\/blog\/","name":"eMoney Advisor","description":"Heart of Advice Blog","publisher":{"@id":"https:\/\/emoneyadvisor.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emoneyadvisor.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/#primaryimage","url":"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Investment-Trends-Graph.png","contentUrl":"https:\/\/emoneyadvisor.com\/blog\/wp-content\/uploads\/2022\/02\/Investment-Trends-Graph.png","width":573,"height":360,"caption":"Checking investment trends online"},{"@type":"WebPage","@id":"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/#webpage","url":"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/","name":"Advisors Can Add Value for DIY Investors","isPartOf":{"@id":"https:\/\/emoneyadvisor.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/#primaryimage"},"datePublished":"2022-02-10T08:00:58+00:00","dateModified":"2022-07-21T14:51:47+00:00","description":"Our consumer investment trend survey shines light on the role advisors can play with independent investors.","breadcrumb":{"@id":"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emoneyadvisor.com\/blog\/2022-consumer-investor-trends-and-the-role-of-the-advisor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Thought Leadership","item":"https:\/\/emoneyadvisor.com\/blog\/blog\/"},{"@type":"ListItem","position":2,"name":"2022 Consumer Investor Trends and the Role of the Advisor"}]}]}},"_links":{"self":[{"href":"https:\/\/emoneyadvisor.com\/blog\/wp-json\/wp\/v2\/thought_leadership\/7251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emoneyadvisor.com\/blog\/wp-json\/wp\/v2\/thought_leadership"}],"about":[{"href":"https:\/\/emoneyadvisor.com\/blog\/wp-json\/wp\/v2\/types\/thought_leadership"}],"author":[{"embeddable":true,"href":"https:\/\/emoneyadvisor.com\/blog\/wp-json\/wp\/v2\/users\/44"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emoneyadvisor.com\/blog\/wp-json\/wp\/v2\/media\/7252"}],"wp:attachment":[{"href":"https:\/\/emoneyadvisor.com\/blog\/wp-json\/wp\/v2\/media?parent=7251"}],"wp:term":[{"taxonomy":"thought_leadership_cat","embeddable":true,"href":"https:\/\/emoneyadvisor.com\/blog\/wp-json\/wp\/v2\/thought_leadership_cat?post=7251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}