Impact investing is a $2 trillion market opportunity with tremendous growth capacity.1<\/sup>\u00a0Our research shows that 40 percent of investors are looking to either add more impact investments or get started with impact investing.2<\/sup>\u00a0And up to one-third say their advisor is the primary place they look to for support on this topic.2<\/sup>\u00a0That highlights the opportunity here for advisors. There is currently a gap between substantial client interest in making impact investments and implementation. Knowledgeable financial professionals can help bridge that gap.<\/p>\n Many advisors and clients shy away from impact investing because they don’t understand what it is, exactly. It doesn’t help that different entities define impact investments in different ways. At its core, an impact investment is any investment that intentionally targets both financial return as well as measurable social or environmental impact. This umbrella term includes investments in the public markets, private equity, charitable investments, and direct investments, to name a few.<\/p>\n So, why should you talk about impact investing in your conversations with clients? Firstly, impact investing can provide your clients with a more deeply satisfying experience. These investment strategies aim to create a benefit that aligns with an\u00a0investor’s personal values<\/a>\u2014allowing them to do well while doing good. Impact investing can open the door to more engaging conversations about your client’s passions, family, and legacy planning.<\/p>\n Beyond this, research has found that it can help advisors attract and retain clients. By having the impact investing conversation with clients, you are showcasing the breadth of your expertise and offering a truly holistic wealth management solution.<\/p>\n Consider this: 42 percent of current impact investors learned about impact investing from their financial advisor.2<\/sup>\u00a0And of those investors who aren’t knowledgeable about this type of investing, about a third say they would ask their advisor to learn more.2<\/sup><\/p>\n Understanding this space can competitively position you relative to peers who don’t cover it in their practices. A recent survey of registered investment advisors showed 40 percent don’t feel prepared to offer guidance on sustainable investments as a whole.3<\/sup><\/p>\n But you don’t have to be an expert or go it alone. Below, I dive into two case studies that help illustrate how an advisor worked closely with Fidelity Charitable\u00ae<\/sup>\u00a0to bring the best impact investing offering to their client.<\/p>\n The client was an ultra-high-net-worth family with a relatively high level of investment knowledge and several family members interested in impact investing.<\/p>\n The patriarch of the family had been in senior financial roles at a number of companies, and one of his children worked in private equity. They wanted to establish a donor-advised fund (DAF) to honor the memory of the matriarch of the family who had passed away. They really wanted to come together as a family and make decisions about how to allocate the investments in this DAF prior to grantmaking. Having no previous exposure to impact investing, they dove in. They started looking at specific private investments and recoverable grants. And then they came together as a family and talked about what they valued.<\/p>\n Working with an advisor, they carved out a significant portion of the family DAF to make impact investments. Their journey was interesting. They started investing in ESG products in the public markets, but they decided that didn’t go far enough. As a result, they started exploring private investments and more sophisticated grantmaking strategies. I think that’s a good example of a family that cares about a lot of issues and sought to drive societal and environmental outcomes beyond focusing solely on financial return.<\/p>\n The client was a single individual who was very passionate about alleviating global poverty and helping women globally to have better economic opportunities. She was willing to take on a lot of risk with her donor-advised fund investments to maximize her funds in support of the causes she cared so deeply about.<\/p>\n Looking at her choices in the public markets, she wasn’t happy that some of the ESG funds she reviewed carried holdings in the biggest banks, tech companies, and healthcare firms. She wanted funds concentrated in smaller companies globally, offering products and services focused on helping people. She really wanted to get away from traditional public funds and shift to very concentrated activist funds. And in private markets, she explored small business lending, microfinance funds, and financial inclusion funds in places like Africa and Latin America.<\/p>\n You can see the difference between these two case study clients. Someone might say \u201cI’m more comfortable investing with a large, established private equity firm that offers a diversified impact fund because I want the potential for high financial returns in addition to creating impact.” And another client might think, \u201cThis is an extension of my philanthropy. I’m willing to sacrifice some upside financially in exchange for driving positive social and environmental outcomes.” We have a lot of tools at our disposal for this. It really just starts with a conversation.<\/p>\n If you’re looking for further resources on this topic, here are a few of my favorites.<\/p>\n The Investment Integration Project (TIIP).<\/a>\u00a0They have an advisor guide that’s a great resource for starting conversations with clients and assessing where to integrate impact investing in your practice.<\/p>\n The National Center for Family Philanthropy.<\/a>\u00a0They have great impact investing resources, including webinars, case studies, and blog posts.<\/p>\nDefining the Spectrum of Strategies<\/h2>\n
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<\/p>\nDifferentiating Your Practice with Impact Investing<\/h2>\n
Case Study #1: Honoring a Matriarch with a Measured Approach<\/h2>\n
Case Study #2: Maximizing Funds to Help Women in Poverty<\/h2>\n
Diving Deep into Impact<\/h2>\n