{"id":9025,"date":"2023-09-19T08:00:56","date_gmt":"2023-09-19T08:00:56","guid":{"rendered":"https:\/\/emoneyadvisor.com\/blog\/?post_type=thought_leadership&p=9025"},"modified":"2023-09-18T13:33:54","modified_gmt":"2023-09-18T13:33:54","slug":"4-promising-ai-tools-for-financial-advisor-marketing-and-prospecting","status":"publish","type":"thought_leadership","link":"https:\/\/emoneyadvisor.com\/blog\/4-promising-ai-tools-for-financial-advisor-marketing-and-prospecting\/","title":{"rendered":"4 Promising AI Tools for Financial Advisor Marketing and Prospecting"},"content":{"rendered":"

If you can’t beat the bots, join them. That’s the common view among forward-thinking advisors who are using artificial intelligence to supercharge the efficiency of their financial advisor marketing.<\/p>\n

Since\u00a0ChatGPT<\/a>\u00a0made its debut in November 2022, offering generative AI powers to the masses, AI technology has been top of mind. ChatGPT was accompanied by an explosion in tools that leverage the power of AI for prospecting and marketing strategies. In fact, worldwide investment in AI technologies is set to leap from $91.9 billion in 2022 to more than $158 billion in 2025.1<\/sup><\/p>\n

Here, we explore four AI-powered platforms that can help with advisors’ greatest challenge: new client acquisition.2<\/sup><\/p>\n

1. Focus on Leads Likely to Convert with Catchlight<\/h2>\n

Website:\u00a0<\/b>catchlight.ai<\/a><\/b><\/p>\n

Have you ever held a seminar, gathered a ton of leads, and then ran out of time and energy to chase them all down? If you’re having trouble analyzing the leads you have so you can put the most energy into the ones that might convert, look into Catchlight.<\/p>\n

This lead optimization tool that was highlighted in a recent\u00a0Kitces Marketing\u00a0Summit<\/a> won’t hand you leads. But it will analyze the leads you have, even if you only have a first and last name. It enriches the profile using data that’s publicly available, as well as information from data vendors. Finally, it analyzes the profile of your lead against hundreds of thousands of successful conversions, assigning your lead a score that indicates its quality. With this information, you can focus your attention on the people who are most likely ready to become a client.<\/p>\n

What’s interesting about Catchlight is that it’s a machine learning model and can learn from past data you’ve supplied and adapt to your particular approach to your business. The firm also recently added features leveraging generative AI techniques that can write a personalized email to follow up on a promising lead.<\/p>\n

What this tool can do:<\/strong><\/p>\n