{"id":9273,"date":"2024-01-23T08:00:50","date_gmt":"2024-01-23T08:00:50","guid":{"rendered":"https:\/\/emoneyadvisor.com\/blog\/?post_type=thought_leadership&p=9273"},"modified":"2024-01-22T16:32:06","modified_gmt":"2024-01-22T16:32:06","slug":"how-client-portals-make-financial-planning-more-profitable","status":"publish","type":"thought_leadership","link":"https:\/\/emoneyadvisor.com\/blog\/how-client-portals-make-financial-planning-more-profitable\/","title":{"rendered":"How Client Portals Make Financial Planning More Profitable"},"content":{"rendered":"

A client portal is an invaluable tool for collaborating with clients for more productive, long-term financial planning relationships. When implemented properly, the\u00a0client portal, or client site, is the client\u2019s single source of truth for all their finances. It gives them an interactive way to answer their own questions and engage with their plan.<\/p>\n

It’s not always easy to get clients involved with their client portal, however. It takes work on the part of the advisor to get clients started and keep them coming back over time. But advisors who can get clients to return to their client site time and time again are likely to see higher planning efficiency and profits.<\/p>\n

Using the Client Portal for More Productive Planning<\/strong><\/h2>\n

According to research conducted by eMoney, around 66 percent of investors have access to a client portal. However, only about half of those are frequent users of their portal. Interestingly, these frequent users experience significantly better outcomes across a number of key metrics.1<\/sup><\/p>\n

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Frequent client portal users show higher levels of trust, loyalty, and satisfaction with their financial advisors. They are also more likely to refer their advisor to others, demonstrating the positive impact of utilizing the client portal on client-advisor relationships.1<\/sup><\/p>\n

Clients who actively engage with their client portal enjoy several benefits:1<\/sup><\/p>\n