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eMoney Advisor Announces Expanded Leadership Team

Pictured above from left: Tessa Raum, head of people experience; Jess Liberi, head of product management; and Susan McKenna, head of marketing. 

  • Seasoned SaaS marketer Susan McKenna hired as eMoney’s head of marketing
  • McKenna joins Jess Liberi, head of product, and Tessa Raum, head of people experience, who were recently appointed to new positions on eMoney’s leadership team

RADNOR, Pa. – March 8, 2017 – eMoney Advisor (eMoney), a leading wealth management platform, today announced the appointment of three new members to the firm’s leadership team: Jess Liberi, head of product; Tessa Raum, head of people experience; and new hire Susan McKenna, who joined eMoney March 5 as head of marketing. Reporting to eMoney CEO Ed O’Brien, Liberi, Raum and McKenna join a team of six other senior leaders responsible for driving innovation, business development, product advancement, increased customer retention, talent development and overall growth.

“Expanding our leadership team marks an exciting time in the evolution of eMoney,” said O’Brien. “With the addition of Jess, Tessa and Susan, this incredibly talented and experienced team is well positioned to facilitate eMoney’s long-term growth and sustainability,” he said.

Liberi, who has been with eMoney since 2014, has played a key role in building the firm’s product organization and developing its interactive planning solutions and reporting suite. Raum joined eMoney in 2016 and has since developed its employee success strategy, talent management practices and all human resource functions. Both Liberi and Raum were named heads of their respective departments earlier this year.

McKenna brings 30 years of experience in SaaS marketing for both global market leaders and smaller, rapid growth businesses to her new role at eMoney. She also has an extensive background in leading teams and helping companies grow and scale. Most recently, she held senior marketing positions at Billtrust, Revitas (sold to Model N), Princeton Softech (sold to IBM) and Deloitte Consulting.

Over the past three years, eMoney has nearly doubled in size and continues to accomplish various milestones that reflect its rapid growth. McKenna is one of 40 new hires in 2018, bringing the eMoney team to more than 600 employees in three locations. Additionally, in January, the eMoney platform surpassed 50,000 users, which encompass the RIA, firm and enterprise markets.

“eMoney’s mission has always been to provide technology that transforms the wealth management experience. We remain committed to this mission by offering our clients the industry’s best technology solutions and services, along with hiring and developing the talent behind them,” O’Brien said.

In conjunction with the additions of Liberi, Raum and McKenna, Frank Tropiano, a member of eMoney’s leadership team and head of product management since 2002, assumed a new role as head of client services. He now leads 150 employees responsible for providing customer service, training and implementation support to eMoney’s diverse user base.

“Frank’s extensive background leading our product organization combined with our award-winning client services team will help maximize our clients’ experience and understanding of the eMoney platform to drive business growth,” said O’Brien.

eMoney’s full leadership team is listed below. Each member’s professional biography can be viewed at emoneyadvisor.com/about-us/.


  • Ed O’Brien, CEO
  • Nick DiLisi, Jr., Head of Technology
  • Stephen Langlois, Head of Business Development
  • Jess Liberi, Head of Product Management
  • Susan McKenna, Head of Marketing
  • Megan Murray, Head of Finance
  • Tessa Raum, Head of People Experience
  • Jason Reiser, Head of Legal and Risk
  • Matthew Schulte, Head of Financial Planning
  • Frank Tropiano, Head of Client Services


About eMoney Advisor

eMoney Advisor, LLC (eMoney), based in Radnor, Pennsylvania, is the leading scalable wealth management technology developed for financial professionals, firms, and enterprises of all sizes. Rooted in collaborative financial planning, eMoney’s technology enables financial professionals to build stronger client relationships, streamline business operations, and drive revenue and growth. Developed and perfected by nearly 600 passionate, innovative, and dedicated employees in three locations, eMoney’s solutions transform the wealth management experience for more than 50,000 financial professionals and 2 million end-clients nationwide. For more information, please visit: www.emoneyadvisor.com.

Media Contact
eMoney Advisor
Joanna Armandi, 610-684-1100 x4214