Scaling Complex Wealth Planning with eMoney

The Goal

Glenmede Trust is a privately held and independently owned wealth and investment management firm focused on delivering comprehensive, long-term advice to high-net-worth individuals, families, family offices, endowments, foundations, and institutional clients.

Glenmede’s business model is client-first and advice-driven, with financial planning central to how they deliver value. The firm strives to help clients understand the complex relationship between goals, investments, risk, and wealth planning through their proprietary Goals-Based Wealth Management Process.

Susan Black, Wealth Planner and Director of Wealth Planning Technology, joined Glenmede in 2014 to bring the wealth planning department to the next level. At the time, the firm was using antiquated technology that limited their capacity to scale while maintaining quality and personalization.

With the goal of expanding access to financial planning across its client base, Glenmede needed technology that could support sophisticated planning needs without creating additional operational complexity for advisors.

The Solution

Glenmede’s approach to financial planning is holistic, goals-based, and highly personalized. It is an ongoing process that develops as clients’ lives evolve and their circumstances change. They selected eMoney as their financial planning technology because it aligned with their planning philosophy and provided the level of sophistication their clients require.

“eMoney allows us to model complex planning scenarios in a way that’s both powerful and intuitive. It handles multi-goal planning, Monte Carlo Analysis, detailed cash flow analysis, and what-if projections very effectively, which is critical for the types of decisions our clients are making.”
– Susan Black, Wealth Planner and Director of Wealth Planning Technology

eMoney is now embedded throughout Glenmede’s entire financial planning process, enabling the firm to:

• Scale comprehensive planning across complex client relationships: Wealth planners leverage eMoney extensively throughout the planning process to establish a clear picture of the client’s financial life, stress-test strategies, and evaluate tradeoffs around retirement, spending, gifting, and major life decisions all within our lifestyle, legacy, and philanthropic framework.
• Improve collaboration across multidisciplinary teams: Each client team, which includes wealth advisors, portfolio managers, and wealth planners, works from a shared planning framework, with the goal of improving consistency, alignment, and efficiency.
• Create more engaging interactive client conversations: Clear visuals and real-time modeling help clients understand complex planning concepts and participate more actively in decision-making.

The Result

eMoney has empowered Glenmede’s wealth planning team to deliver comprehensive financial plans at scale and improve their client experience with deeper, more meaningful conversations about what matters most to them.

“eMoney has really supported our ability to scale planning without sacrificing quality.”
– Susan Black, Wealth Planner and Director of Wealth Planning Technology

Since adopting eMoney, Glenmede has increased annual plan creation from approximately 200 to nearly 1000 plans per year. The platform has helped the team become more efficient and consistent in their planning delivery, supporting the fivefold increase in annual plan creation without compromising the quality or personalization of the planning experience.

This dynamic, client-centered approach to planning helps clients gain greater clarity and stay more engaged with the planning process. Instead of having abstract discussions, the team grounds the conversations in clear visuals and data. Clients can see how decisions affect their long-term outcomes, which builds confidence and trust in the planning process.