eMoney Advisor Wins ThinkAdvisor 2025 Luminaries Award for Thought Leadership and Education
Dec. 12, 2025 – eMoney Advisor (eMoney), a leading provider of technology solutions and services that help people talk about money, has been named a winner in the ThinkAdvisor 2025 Luminaries Awards in the Thought Leadership and Education category for The New Advisor Value Proposition Campaign. Winners were recognized during an awards event at the New York Hilton Midtown on Dec. 4, 2025.
Now in its fifth year, ThinkAdvisor’s Luminaries Awards redefine excellence in financial services, shining a spotlight on outstanding contributions from both organizations and individuals. By setting a new standard for recognition based on remarkable achievements and innovation, the awards program inspires the industry to reach greater heights of leadership, creativity, and community engagement.
“We’re honored to receive this prestigious award from ThinkAdvisor,” said Rachel Eccles, head of marketing at eMoney. “This campaign tackled a critical gap in the financial services industry: the need for actionable guidance on integrating financial psychology and technology into the planning process. It reinforced eMoney’s commitment to staying ahead of industry trends and empowering planning-led advisors with the insights and tools they need to lead with confidence.”
About the Winning Category
The New Advisor Value Proposition Campaign empowered financial planners with invaluable insights into how integrating financial psychology and technology can transform planning outcomes. Spearheaded by Emily Koochel, PhD, AFC®, CFT™, BFA™, manager of financial wellness at eMoney, and Chris Mauriello, senior financial planning practice management consultant at eMoney, the multi-channel campaign featured a comprehensive research study, an actionable eBook, a series of blog posts, and a video podcast. The campaign demystified financial psychology application and highlighted the role of technology in enhancing client engagement and business growth, providing much-needed practical resources for the industry.
