Research
Beyond the Plan Research
The Evolution of Advice: Harnessing Technology & Psychology
Financial professionals know that the most successful plans are the result of high client engagement. In this study, we set out to determine what actions by advisors would result in the enriched and personalized experience their clients seek.
We began with the knowledge that:
- Client portals and behavioral science software are wealth management’s top transformational technologies*
- Most advisors are familiar with the concept of financial psychology (71%)**
- Most advisors believe providing clients with a personalized financial planning experience is important (86%)**
Our research uncovered that advisors who fully embrace technology and/or use financial psychology in their practice have better client outcomes than those who don’t.
Download the research report to learn the specific actions advisors can take that lead to improved client trust, loyalty, motivation, satisfaction, and more.
*2022 Arizent study across banking, wealth management, insurance and mortgage verticals
**eMoney study “Evolution of Advice” (2022)
About eMoney
eMoney Advisor, LLC (“eMoney”) provides technology solutions and services that help people talk about money. Rooted in holistic financial planning, eMoney solutions strengthen client relationships, streamline business operations, enhance business development, and drive overall growth. More than 109,000 financial professionals across firms of all sizes use the eMoney platform to serve more than 6.3 million households throughout the U.S. For more information, please visit: emoneyadvisor.com.
