On Demand
Connecting Clients to Their Plan: A Deeper Look at Engagement Strategies
Engagement with our clients is crucial for maintaining and strengthening the planner-client connection. In this session, we will discuss personalized communication techniques related to financial psychology and research on technology-forward financial planning. We’ll also examine how technology can be incorporated into an engaging client experience, and demonstrate an example of a tech-enabled client-advisor interaction.
*CFP Credits not applicable for viewing the recording
Speakers

Sasha Grabenstetter, AFC®, BFA™
Senior Financial Planning Education Consultant
eMoney

Michelle Riiska, ChFC®
Senior Financial Planning Product and Research Consultant
eMoney
Engagement with our clients is crucial for maintaining and strengthening the planner-client connection. In this session, we will discuss personalized communication techniques related to financial psychology and research on technology-forward financial planning. We’ll also examine how technology can be incorporated into an engaging client experience, and demonstrate an example of a tech-enabled client-advisor interaction.
*CFP Credits not applicable for viewing the recording