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On Demand

Investor Personality: More Than a Single Factor (1 CFP® CE Credit*)


Speakers

Sarah Fallaw

Sarah Fallaw, PhD

President and Founder

DataPoints

Sasha Grabenstetter

Sasha Grabenstetter, AFC®, BFA™

Senior Financial Planning Education Consultant

eMoney

A client’s psychological risk tolerance is complex and includes characteristics like volatility composure, confidence, and risk personality. This session will help you understand the characteristics that drive investment decision-making. You’ll learn how these factors can not only help identify a client’s risk tolerance but can also help identify areas to coach and guide clients. You’ll leave this session with a better understanding of how to measure psychological risk tolerance, how to use risk tolerance questionnaire (RTQ) results to predict how clients might react to market downturns, and a way to personalize the client experience based on a client’s unique investor personality.

*CFP Credits not applicable for viewing the recording

About eMoney

eMoney Advisor, LLC (“eMoney”) provides technology solutions and services that help people talk about money. Rooted in holistic financial planning, eMoney solutions strengthen client relationships, streamline business operations, enhance business development, and drive overall growth. More than 109,000 financial professionals across firms of all sizes use the eMoney platform to serve more than 6.3 million households throughout the U.S. For more information, please visit: emoneyadvisor.com.
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