Case Study
Delivering Holistic, Comprehensive Financial Planning with eMoney
The use of eMoney supports Horizon Advisers in providing comprehensive services encompassing investments, taxes, insurance, estate planning, and retirement planning.
THE GOAL
Horizon Advisers recognizes that the various financial aspects of their clients’ lives are interconnected. Because of this, the firm embraces a truly holistic approach to financial planning.
With this comprehensive service approach deeply ingrained in their firm philosophy, around 90 percent of their clients have engaged with them in financial planning.
We know that what we do makes our clients’ lives easier. Financial planning is not an easy topic for individuals to think about. There’s a lot that the average person doesn’t know, and they need help. So, if they can find somebody who does a good job all under one roof, and who can lay their situation out in front of them and say, ‘Here’s where you are, here’s where you can be,’ it gives them confidence.”
Scott Efrusy CFP®
Financial Planning Analyst
eMoney advances the goals of this firm by providing an intuitive and engaging planning solution, with a range of options for data visualization that enable effective and actionable communication.
For this level of complex, comprehensive planning, Horizon Advisers knew they needed a robust tool that could support in-depth financial planning.
THE SOLUTION
Horizon found eMoney to be the solution best equipped to serve their needs and it now lies at the heart of the firm’s financial planning process.
One of the key strengths of eMoney is its ability to generate comprehensive cash flow reports, which the firm leverages extensively sharing that the level of transparency and foresight it provides is invaluable in helping clients make informed decisions about their financial futures.
“We love the cash flow report because we think it provides a great overall breakdown of clients’ current and future expenses as well as projecting the growth of their portfolios. It gives them a clear picture of their financial paths.” —Scott Efrusy, CFP®
Moreover, the scenario modeling capabilities in eMoney have proven invaluable for tax planning, Roth conversions, and other complex financial strategies. By modeling various scenarios, the firm can provide clients with a clear understanding of the potential impacts of their financial decisions.
THE RESULT
Financial planning has become a cornerstone of the services offered by Horizon and eMoney plays an integral part in maintaining that value proposition. The firm’s use of eMoney supports its staffing structure to lend efficiency to the process of creating and updating the financial plans of nearly 1,000 households.
Efrusy often hears stories from colleagues about the effectiveness of eMoney in demonstrating that clients have the means to retire.
He shared,
“It’s a huge step mentally to stop working and have your salary go away. With eMoney, we can show them that when they start drawing from their assets—whether that’s through the assets report or the cash flow report—that they’ll be fine. That visualization makes them feel a lot better. That’s why we like eMoney so much.” —Scott Efrusy, CFP®
About eMoney
