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Heart of Advice

Insights and best practices for successful financial planning engagement

Financial Planning

Financial planning is driven by a client’s personal and financial priorities. In this way, each plan is unique. Understanding basic and advanced planning techniques can help you deliver personalized plans to all your clients, regardless of where they are in their financial lifecycle, to help them achieve their most important goals in life.

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Woman looking at aggregated accounts on computer screen

Account Aggregation: A Complete Guide for Financial Advisors

As a financial professional, you’re likely already using account aggregation services to pull together clients’ financial data. Aggregation is an… Read More

Advisor working with client with fintech and finpsych

How Top Advisors Are Combining Financial Psychology and Technology

For today’s financial planner, delivering a plan is table stakes, and providing a personalized planning experience is no longer just… Read More

estate planning blind spots

Estate Planning Studies Show 3 Blind Spots Advisors Can Address

An overwhelming majority of clients (93 percent) want estate planning advice from advisors, yet only 22 percent are getting it. Read More

bank fintech partnerships

Banks See a Way to Create Lasting Loyalty Through Planning

As tech companies crowd their territory, banks are exploring ways to understand customers on a deeper level and create personalized… Read More

A financial advisor speaks with clients about their financial plan.

Advancing ​Clients from a Simple Plan to a Complex Plan

Building a complex financial plan can require a lot of back-and-forth between you and your clients. From gathering important documents… Read More

Advisor explaining the process of holistic financial planning

A Step-by-Step Approach to Developing Holistic Financial Plans

Across the wealth management industry, there’s been heightened interest in the idea of holistic financial planning. That is, financial planning… Read More

A retired couple speaks to a financial advisor.

Longevity Planning: Helping Your Clients Prepare for a Longer Future

Longevity has always been a key consideration in financial plans. It is important for planners to help clients seriously consider… Read More

financial planning process for advisors

The 7-Step Financial Planning Process: How Advisors Can Adapt for Compliance

The CFP Board’s Code of Ethics and Standards of Conduct focuses on the ethical responsibilities of CFP® professionals as they… Read More

A financial advisor conducting an investment review meeting with clients.

What Do Clients Want from Their Financial Advisor?

The wealth management industry is facing a new set of challenges, including an increased demand for financial advice from a… Read More

Team developing APIs for financial planning

From Prospect to Plan: The Role of APIs in Expanding Financial Planning

For the largest financial planning firms, leveraging APIs in the right way can help serve clients differentiated content and expand… Read More

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