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Heart of Advice

Insights and best practices for successful financial planning engagement

Fintech

Financial planning technology is essential for balancing personalization and scale in the delivery of financial advice. Keeping up with fintech solutions empowers advisors and firms to transform their planning experience through innovation. A greater understanding of financial planning technology can help you and your firm realize higher planning ROI.

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Account Aggregation: A Complete Guide for Financial Advisors

As a financial professional, you’re likely already using account aggregation services to pull together clients’ financial data. Aggregation is an… Read More

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Advisor Presenting a Connected Marketing and Financial Planning Strategy

How Connecting Marketing and Planning Creates a High-Value Client Journey

For many financial professionals, marketing and financial planning operate as separate functions. Marketing focuses on attracting new clients, while planning… Read More

A financial advisor working on a computer.

Build vs. Buy: A Guide for Financial Services Firms

In the era of AI, many financial services firms are considering the potential of building financial planning tools and software… Read More

Financial advisor meeting with two clients at a table, reviewing documents and a laptop in a professional office setting

6 Proven Lead Generation Strategies for Financial Advisors to Attract and Convert Ideal Clients

Generating a steady flow of high-quality leads is essential for growing a successful advisory practice. Yet many financial advisors struggle… Read More

Get our new eBook - Financial Planning and AI: What's Next?

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Advisor sharing planning scenarios with clients

Using Scenario Analysis to Future-Proof Your Financial Planning

Let’s be honest, financial planning isn’t about crafting one perfect plan and watching it gather dust. The financial landscape is… Read More

Female advisor using financial software

Using Tech Integrations to Reduce Data Friction in Financial Planning

Creating a seamless financial planning experience starts with managing client information efficiently and accurately. Yet even with the proliferation of… Read More

Financial advisors conferring about their financial planning software

How Financial Planning Software Can Help Your Advisory Firm Manage Business Risks

Every advisory firm faces risks—some glaring, others not so much. Sure, it’s natural to focus on portfolio performance and market… Read More

Join Our July 14 CE Webinar: Turning Transparency into Trust: How Client Portals Power Better Planning

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Mitigating Knowledge Concentration Risks with Documentation and Workflows

We get it—your firm’s success often rests on the expertise and know-how of a handful of key people. Sometimes, it… Read More

Enhanced Financial Planning with Intelligent Technology

Enhancing Financial Planning with Intelligent Innovation

My work in product is entirely influenced by my prior career as a financial planning professional. I know our clients… Read More

A financial planner working on their computer.

Overcoming the Inertia of Legacy Platforms

Firms are striving to equip advisors with the right tech and data insights to expand planning relationships with new and… Read More

Heart of Advice Blog AI and Financial Planning

Gain Early Value with AI Without Overhauling Your Practice

In many ways, the financial industry stands at a crossroads. One of the key reasons is the accelerated pace of… Read More

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