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Heart of Advice

Insights and best practices for successful financial planning engagement

Financial Planning

Financial planning is driven by a client’s personal and financial priorities. In this way, each plan is unique. Understanding basic and advanced planning techniques can help you deliver personalized plans to all your clients, regardless of where they are in their financial lifecycle, to help them achieve their most important goals in life.

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The Role of Artificial Intelligence in Financial Planning

Artificial intelligence (AI) has garnered outsized attention as of late with the launch of ChatGPT and other generative AI platforms. Read More

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Financial planning is an active collaboration

Financial Planning Is a Verb, Not a Noun

People occasionally ask me what the secret is to what I do. I don’t think there is a secret to… Read More

Financial advisor meeting with clients in an office setting, discussing financial goals and planning strategies through personalized communication and guidance.

How to Personalize Client Communications at Scale

Key takeaways Advisors don’t have to choose between personalization and efficiency as their practice grows. Documenting client preferences and segmenting… Read More

Financial Planning as Enterprise Growth Engine

Financial Planning Is Becoming the Growth Engine for Firms

Wealth management professionals are facing pressure on multiple fronts. While practices and firms encounter a wide range of challenges as… Read More

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Why Financial Planning Needs Context, Not Just Simplicity

For years, simplicity and ease of use have been treated as the defining goals in technology. Across industries, products are… Read More

Scale financial planning and build relationships

Scale Planning and Strengthen Client Relationships

Serving clients across the wealth continuum requires more than strong technical planning skills and knowledge. It requires understanding how client… Read More

Financial Planning Value Proposition Matters

Why Your Value Proposition Matters As Much As the Plan

Most financial professionals have been told to communicate their value more effectively: highlight expertise; showcase process; explain your planning capabilities,… Read More

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Delivering Tax Value For Financial Planning Clients

How to Deliver Tax Value Without Crossing the Line

What is “tax alpha”? Tax alpha isn’t about complex loopholes or aggressive strategies; it’s much simpler and more powerful than… Read More

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Navigating Mass Affluent vs. High-Net-Worth Clients

Financial planning isn’t a one-size-fits-all process. To serve your clients effectively, understanding their unique needs and challenges is key. Mass… Read More

Couple making financial decisions

Better Financial Outcomes Start with Better Decision Design

Financial planning has never been more sophisticated. Yet better plans don’t always lead to better outcomes. Planners now have access… Read More

Preparing for a Client's First Meeting

How to Create a First Client Meeting that Changes Everything

A while back, I asked an advisor friend how the first meeting went. He said, “I think it went really well.” Then he paused and… Read More

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