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Heart of Advice

Insights and best practices for successful financial planning engagement

Financial Planning

Financial planning is driven by a client’s personal and financial priorities. In this way, each plan is unique. Understanding basic and advanced planning techniques can help you deliver personalized plans to all your clients, regardless of where they are in their financial lifecycle, to help them achieve their most important goals in life.

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The Role of Artificial Intelligence in Financial Planning

Artificial intelligence (AI) has garnered outsized attention as of late with the launch of ChatGPT and other generative AI platforms. Read More

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Couple making financial decisions

Better Financial Outcomes Start with Better Decision Design

Financial planning has never been more sophisticated. Yet better plans don’t always lead to better outcomes. Planners now have access… Read More

Preparing for a Client's First Meeting

How to Create a First Client Meeting that Changes Everything

A while back, I asked an advisor friend how the first meeting went. He said, “I think it went really well.” Then he paused and… Read More

Why Engagement Matters More in the Age of AI

Why Client Engagement Matters More in the Age of AI

Financial professionals, we don’t struggle to build great plans. We struggle to keep people connected to them. This fact isn’t… Read More

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Early Intelligent Systems Prove Valuable for Financial Planners

What Early Intelligent Planning Data Reveals About the Future of Financial Planning

Innovation in financial planning is often measured by adoption, but adoption alone doesn’t reveal how advisor workflows are truly evolving. Read More

Advisor Presenting a Connected Marketing and Financial Planning Strategy

How Connecting Marketing and Planning Creates a High-Value Client Journey

For many financial professionals, marketing and financial planning operate as separate functions. Marketing focuses on attracting new clients, while planning… Read More

Advisor helping client uncover hidden financial risks

Uncovering Hidden Risks in Financial Planning

Financial planning is often portrayed as a straightforward process of budgeting for visible expenses like mortgages, groceries, and insurance payments. Read More

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Helping clients exit planning

Building Client Readiness for Exit Planning and Ownership Transitions

According to one report, a staggering 75 percent of business owners are seeking to exit their businesses within the next… Read More

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Every Financial Plan Tells a Story—Are You Listening?

I didn’t start my career in financial planning. I studied journalism. I’ve written plays, published books, and spent years thinking… Read More

Financial advisor meeting with two clients at a table, reviewing documents and a laptop in a professional office setting

6 Proven Lead Generation Strategies for Financial Advisors to Attract and Convert Ideal Clients

Generating a steady flow of high-quality leads is essential for growing a successful advisory practice. Yet many financial advisors struggle… Read More

Two adults sit side by side at a desk in an office setting, focused on an open laptop in front of them. One adult, wearing a light-colored button-down shirt, gestures with one hand toward the screen. The other adult, dressed in a dark blazer, leans slightly forward and uses the laptop’s keyboard or trackpad. The workspace includes a smooth tabletop and a blurred background with glass partitions and neutral-colored walls. The lighting is soft and even, creating a professional indoor environment.

How Financial Advisors Can Build a Niche Marketing Plan That Attracts Ideal Clients

Creating a marketing plan is essential for any financial advisory practice—but not all marketing plans are equally effective. Advisors who… Read More

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