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Heart of Advice

Insights and best practices for successful financial planning engagement

Financial Psychology

Financial psychology deals with the complex relationship we all have with money. Financial planners who understand a client’s emotional connection to their money, and the way their relationship to money has developed over time, can deliver greater peace of mind through more impactful, personalized services.

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A financial advisor speaks with a client.

The Power of Empathy in Financial Planning

Financial planning is a highly personal and sensitive matter. It requires financial professionals to forge a trusting relationship between themselves… Read More

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Financial Planning for the Childfree

There is an increase in Americans who are choosing to be childfree, meaning they have decided not to have children. Read More

financial planning for couples

4 Money Tips for Couples from Advisors

Refining how you approach financial planning for couples is a smart move. Money can be a sensitive topic in any… Read More

Advisor and client talking about values around table and laptop

4 Tips for Advisors to Start Uncovering Client Values

A successful financial planning relationship depends on a planner’s ability to dive deep into a client’s core values. But when… Read More

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Helping Financial Planning Clients Believe in Themselves

How often have you worked with a client and provided a great financial plan, based on a thorough analysis of… Read More

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Make Listening Your Value Proposition

Listening is important in understanding clients, developing trusting relationships with them, and helping them plan for their financial future. It’s… Read More

financial psychology, gratitude exercises

Giving Thanks: 3 Gratitude Exercises Advisors Can Use to Elevate Well-being

Want to show your clients you care about their wellness? Help them strengthen their most important relationships. One of the… Read More

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Research Reveals Tools and Tactics That Drive Personalization in Financial Planning

Last year eMoney conducted research to learn more about where advisors and their clients stood on how they define financial… Read More

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How Top Advisors Are Combining Financial Psychology and Technology

For today’s financial planner, delivering a plan is table stakes, and providing a personalized planning experience is no longer just… Read More

estate planning blind spots

Estate Planning Studies Show 3 Blind Spots Advisors Can Address

An overwhelming majority of clients (93 percent) want estate planning advice from advisors, yet only 22 percent are getting it. Read More

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