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Financial Planning Research Roundup: August 2021

Cara Woodland September 2, 2021

Financial Planning Research August 2021

While COVID-19 continues to dominate headlines, digital transformation is advancing rapidly in the financial services industry. Financial professionals are quickly turning to social media to connect with new clients, while client segmentation, targeting, and relationship management become more important than ever. Plus, the nature of advice continues to evolve, as more financial professionals differentiate themselves through a focus on wellness.

1. More FAs Flock to Social Media for Prospecting, Engagement – Financial Advisor IQ

A new study shows that financial advisors are turning to social media at a record pace. In 2020, 48 percent of advisors were using LinkedIn, compared to just 33 percent in 2017, and 21 percent of advisors are using Twitter, compared to just 4 percent in 2017. Read more about financial advisor social media use here.

2. Big Data and AI in the 7-step Financial Planning Process – FA Mag

It’s easy to imagine big data and AI as technologies of the distant future, but research shows these technologies are having a tangible impact today. See how these they’re starting to influence the 7-step financial planning process in a recent article from FA Mag.

3. Global Markets 2021 Continued Growth in Uncertain Times – Cerulli

It’s no secret that COVID-19 has had a widespread and all-pervasive impact on global markets and wealth management. But many of the issues that confronted financial professionals before the coronavirus pandemic persist, including regulation, fee compression, economic uncertainty, and international relations. Read Cerulli’s latest look at the global markets.

4. Deepening Engagement Through a Focus on Financial Wellness – eMoney

Money is an essential aspect of our well-being. It’s part of an inseparable matrix of physical, mental, relational, and spiritual health. Financial professionals who engage with their clients’ well-being are positioned to make a far greater impact. Learn about the role of financial wellness in financial advice today.

Stay tuned for next month’s financial planning research roundup!

DISCLAIMER: The eMoney Advisor Blog is meant as an educational and informative resource for financial professionals and individuals alike. It is not meant to be, and should not be taken as financial, legal, tax or other professional advice. Those seeking professional advice may do so by consulting with a professional advisor. eMoney Advisor will not be liable for any actions you may take based on the content of this blog.

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About the Author

Cara Woodland is the Director of User Experience Research at eMoney. She helps the organization understand the wealth, financial advisor and financial technology marketplace in order help them be more customer centric in their decision making. She focuses on research related to customer experience, marketing, branding, new products and competitive intelligence. Prior to joining eMoney Advisor, Cara spent over 10 years consulting with Fortune 500 companies in market research, innovation and product development. In addition, she also has practical client-side experience within the finance and banking industry in developing marketing, front-end innovation and customer engagement programs. Cara graduated with a degree in Marketing Management from Virginia Tech and is a Certified Financial Marketing Professional. In addition, she is a frequent speaker and author on the topics of innovation, market research, creativity, communication and marketing strategy for colleges, professional associations and corporations.

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