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Financial Planning Research Roundup: July 2021

Cara Woodland August 3, 2021

financial planning research roundup july 2021

In this month’s research roundup, you’ll find reports looking towards the future of financial advice, asking what it truly looks like to be client-led as a wealth manager, and further, how financial advisory firms can push themselves into the next evolution of advice. Be sure to also see the most pressing concerns and common misconceptions among investors near retirement, and the latest research on digital marketing for financial professionals.

1. When Clients Take the Lead – BCG

A new report from BCG details the vast untapped market for wealth managers—the “simple needs segment” with between $100,000 and $3 million in assets. Digitization can be a driver of inclusion, helping wealth managers reach investors with fewer means in a profitable way. With this digitization, advisors can take on the role of expert counsel, dedicating their time to client-facing activities and helping clients through the toughest decisions they have to make. Learn more about the report here.

2. New Frontiers in Wealth Management – Inside Information and Dialektic Consulting

Inside Information and Dialektic Consulting recently produced a report featuring a number of industry experts. The report covers what the next evolution of financial advice will look like with particular focus on the role of a firm’s CEO, pricing model, marketing strategy, and tech stack. You can find more about the report’s findings here.

3. U.S. Retirement End-Investor 2021: Solving for the Decumulation Phase – Cerulli Associates

The latest report from Cerulli detailing investors in retirement shows what’s top of mind for these clients. Healthcare costs become a top concern, but many misconceptions about how to handle these costs prevail. Fifty-two percent of people, for example, believe they can continue making contributions to a health savings account (HSA) after enrolling in Medicare. Read more about investors in retirement by accessing the report here.

4. 2021 ROI of Digital Marketing Survey – eMoney

eMoney recently released the results of its digital marketing survey of financial professionals. Chief among the findings are the ROI metrics that matter most to planners: improving client acquisition, retention, and the client experience. While there are many ways to measure ROI, these three stand out as most important. Continue reading about the marketing survey results here.

Be sure to stay tuned for next month’s financial planning research roundup!

About the Author

Cara Woodland is the Director of User Experience Research at eMoney. She helps the organization understand the wealth, financial advisor and financial technology marketplace in order help them be more customer centric in their decision making. She focuses on research related to customer experience, marketing, branding, new products and competitive intelligence. Prior to joining eMoney Advisor, Cara spent over 10 years consulting with Fortune 500 companies in market research, innovation and product development. In addition, she also has practical client-side experience within the finance and banking industry in developing marketing, front-end innovation and customer engagement programs. Cara graduated with a degree in Marketing Management from Virginia Tech and is a Certified Financial Marketing Professional. In addition, she is a frequent speaker and author on the topics of innovation, market research, creativity, communication and marketing strategy for colleges, professional associations and corporations.

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Welcome to
Heart of Advice

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financial professionals.

Get Started

Tips specific to the eMoney platform can be found in
the eMoney
application, under Help, eMoney Advisor Blog.