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Financial Planning Research Roundup: October 2022

Cara Woodland November 1, 2022

Financial Planning Research papers

In this month’s research roundup, we see cryptocurrency and environmental, social, and governance (ESG) investing are experiencing massive growth in the industry. Next-gen advisors have more focus on investment management and financial planning than established advisors, who place more emphasis on retirement income planning. Also, a recent look at consumer finance shows that many Americans are off-track financially.

1. 2022 Consumer Financial Outlook Survey – Thrivent

A recent look at the state of personal finance for American consumers shows that many are struggling. Fifty-nine percent of survey respondents said they’re living paycheck to paycheck, leaving no room for savings, and 60 percent said they’d be concerned if they had an unexpected $500 expense. Dive deeper into Thrivent’s full report here.

2. Next-gen and Established Advisors Report – RBC and Wealth Management IQ

This report takes a look at key differences between next-gen advisors and established advisors. The study revealed that established advisors primarily focus on retirement income planning and investment management, with financial planning being their third-most delivered service. Next-gen advisors, on the other hand, mostly concentrate on investment management and financial planning. Learn more by downloading the report here.

3. Global State of Crypto Report 2022 – Gemini

Gemini’s recent report claims that crypto has become an established asset class. Venture capital investment in crypto and blockchain startups exceeded $30B in 2021, with $10.5B invested in Q4 2021 alone. With cryptocurrency market capitalization over $3T and bitcoin achieving an all-time high of $65,000, the report claims crypto is the highest-performing asset class in the last ten years. Get the full report here.

4. Exponential Expectations for ESG – PWC

It is often thought that the U.S. trails Europe in attitudes toward ESG. However, a recent report from PWC shows that this is not necessarily the case. Eighty-one percent of institutional investors in the U.S. plan to increase their ESG allocations in the next two years. This would create a rise of ESG AUM in the U.S. from $4.5T in 2021 to $10.5T in 2026. Learn more and read the full report here.

Be sure to stay tuned for next month’s financial planning research roundup!

DISCLAIMER: The eMoney Advisor Blog is meant as an educational and informative resource for financial professionals and individuals alike. It is not meant to be, and should not be taken as financial, legal, tax or other professional advice. Those seeking professional advice may do so by consulting with a professional advisor. eMoney Advisor will not be liable for any actions you may take based on the content of this blog.

About the Author

Cara Woodland is the Director of User Experience Research at eMoney. She helps the organization understand the wealth, financial advisor and financial technology marketplace in order help them be more customer centric in their decision making. She focuses on research related to customer experience, marketing, branding, new products and competitive intelligence. Prior to joining eMoney Advisor, Cara spent over 10 years consulting with Fortune 500 companies in market research, innovation and product development. In addition, she also has practical client-side experience within the finance and banking industry in developing marketing, front-end innovation and customer engagement programs. Cara graduated with a degree in Marketing Management from Virginia Tech and is a Certified Financial Marketing Professional. In addition, she is a frequent speaker and author on the topics of innovation, market research, creativity, communication and marketing strategy for colleges, professional associations and corporations.

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Welcome to
Heart of Advice

a new source of expert insights for
financial professionals.

Get Started

Tips specific to the eMoney platform can be found in
the eMoney
application, under Help, eMoney Advisor Blog.