Arrow Icon
blog header pale blue image blog header abstract shape

Heart of Advice

Insights and best practices for successful financial planning engagement

left arrow Back to All Articles

Life Planning Partners Elevates the Client Experience with eMoney (Case Study)

• eMoney Communications Team • May 15, 2017

life planning partners emoney case study
Updated on: August 25, 2025

Life Planning Partners, Inc., (LPP) is a financial planning firm located in Jacksonville, Fla. that provides financial planning services for every aspect of their high-net-worth clients’ financial lives.

In 2014, LPP decided that they needed to switch to a cloud-based financial planning tool that included a client portal. The firm was using NaviPlan at the time, which didn’t feature a client portal or any client-facing tools. They also wanted a solution that would enable advisors to develop comprehensive financial plans based on the client’s goals, and they were looking for a solution that offered a better interface than their current offering.

After an in-depth selection process, led by Carrie Jones, CFP®, senior planner, the firm decided to implement eMoney’s financial planning software in February of 2014. The firm has since realized greater efficiency and transparency and an improved client experience.

In this case study, you’ll learn how LPP leveraged eMoney to:

  • Aggregate client accounts and reduce time spent onboarding clients by 25%
  • Bring more than 70% of clients onto the Client Portal
  • Effectively scale the business, bringing on more clients without increasing headcount

 

Image of eMoney Communications Team
About the Author

The eMoney Communications team is dedicated to helping users find the most efficient and impactful ways to plan for their clients, while striving to make basic and advanced financial planning accessible for all.

You may also be interested in...

Financial planning is an active collaboration

Financial Planning Is a Verb, Not a Noun

People occasionally ask me what the secret is to what I do. I don’t think there is a secret to… Read More

Financial advisor meeting with clients in an office setting, discussing financial goals and planning strategies through personalized communication and guidance.

How to Personalize Client Communications at Scale

Key takeaways Advisors don’t have to choose between personalization and efficiency as their practice grows. Documenting client preferences and segmenting… Read More

Blog_The-Advice-Gap

The Advice Gap: When Great Financial Plans Fail to Drive Action

Financial planning has never been more powerful. Modern technology allows financial professionals to model retirement scenarios, uncover tax opportunities, evaluate… Read More

Get our new eBook - Transforming Financial Planning with Unified Technology

Download this eBook now and learn how enterprises can scale with confidence.

Download Now

Sign up to have the most popular Heart of Advice posts delivered to your inbox monthly.

Heart of Advice by eMoney Advisors

Welcome to
Heart of Advice

a new source of expert insights for
financial professionals.

Get Started

Tips specific to the eMoney platform can be found in
the eMoney
application, under Help, eMoney Advisor Blog.