Arrow Icon
blog header pale blue image blog header abstract shape

Heart of Advice

Insights and best practices for successful financial planning engagement

left arrow Back to All Articles

Simonet Financial Group Uses eMoney to Increase Value and Revenues (Case Study)

• eMoney Communications Team • June 5, 2017

Updated on: August 25, 2025

Simonet Financial Group provides comprehensive plans to clients to help them reach their financial goals. As principal advisor at the firm, Bill Simonet takes a consultative approach aimed at keeping his clients’ financial lives healthy.

Simonet began his career as an insurance agent and registered representative. After earning his CFP®, he launched his own financial planning firm dedicated to providing his clients with comprehensive financial planning services and objective, fiduciary advice.

His first order of business was to find a solution to replace his current technology tools which were “disconnected” and put together “piecemeal,” he says.

Simonet was looking for a platform that made delivering financial plans and tracking client assets simple and efficient, and he wanted more than just a technology provider. He needed a tech partner that could support his business with the robust financial planning capabilities he required as well as the ability to support his future growth.

In this case study you’ll learn how Simonet Financial made eMoney part of the firm’s core service offering and as a result:

  • Achieved nearly 70% client adoption to the Client Portal
  • Improved client communication and strengthened client relationships
  • Grew AUM across its client base
  • Realized a 3-fold increase in fees from financial planning
  • Now calls eMoney the “central revenue-producing vehicle” for the firm

Image of eMoney Communications Team
About the Author

The eMoney Communications team is dedicated to helping users find the most efficient and impactful ways to plan for their clients, while striving to make basic and advanced financial planning accessible for all.

You may also be interested in...

Preparing clients for the personal side of exit planning

Getting Clients Beyond Ready With the Personal Side of Exit Planning

In my experience, owners may often think about selling their business but spend far less time preparing to sell it… Read More

Clients needs confidence not certainty

What Clients Really Need from a Financial Plan Is Confidence, Not Certainty

In the first few years of my career, I did not fully understand why I loved this work all at… Read More

Advisor Getting to Know Clients

Turn Discovery into Goals-Based Planning to Improve Client Outcomes

Financial planning has never suffered from a lack of information. The challenge is helping clients decide what matters most. Many… Read More

Get our new eBook - Transforming Financial Planning with Unified Technology

Download this eBook now and learn how enterprises can scale with confidence.

Download Now

Sign up to have the most popular Heart of Advice posts delivered to your inbox monthly.

Heart of Advice by eMoney Advisors

Welcome to
Heart of Advice

a new source of expert insights for
financial professionals.

Get Started

Tips specific to the eMoney platform can be found in
the eMoney
application, under Help, eMoney Advisor Blog.