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• eMoney Communications Team • July 24, 2017
What was once simply known as the pound symbol, hashtags have evolved quickly in the age of social media.
Although the popularity of hashtags stems from the rise of Twitter, they’ve spread to most other social media networks as well (Facebook, Instagram, and now LinkedIn) and are now the go-to method for many social media users and companies to focus and filter conversations online.
For example, Twitter users can add a hashtag to their tweets when they want to tag a conversation topic. That tagged topic will then appear in the timeline of other users’ who can choose to join in the conversation if interested.
For advisors, using and following hashtags can be a great way to track industry trends, engage with clients and prospects, and join in on conversations to offer expertise. But it doesn’t end there – there are countless ways hashtags can increase the visibility of your firm or business. Here are some specific ways hashtags can add value to your social media presence:
To get you started, here’s a list of useful hashtags advisors are using to engage in conversations:
#401k #advisors #analytics #budgets #bonds #babyboomers #collegesavings #data #debt #digitaladvice #DOL #eMoney #eMoneySummit17 #fiduciary #financialplanning #Fintech #GenX #investing #millennials #retirement #retirementplanning #roboadvisor #savings #taxes #technology #wealthmanagement
For a more in-depth look at how social media can improve your business, check out our free social media workbook.
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