Arrow Icon
blog header pale blue image blog header abstract shape

Heart of Advice

Insights and best practices for successful financial planning engagement

left arrow Back to All Articles

The Key to Attracting and Retaining Financial Professionals

Steve Levis November 12, 2020

retaining financial advisors
Updated on: July 30, 2021

Senior leaders. Seasoned professionals. The rainmakers. There are likely a few superstar producers within your ranks responsible for a large portion of your assets under management and your potential future revenue. However you refer to them, the veteran financial professionals within your enterprise are the lifeblood of the organization.

There has been a lot of talk about the greatest wealth transfer in history, but enterprises should be equally focused on the changing of the guard about to take place within their own organizations. The alarming reality is that these top-tier financial pros generating all of that business and revenue aren’t getting any younger.

In fact, according to Financial Advisor Magazine, the average financial advisor in the United States is 52-years old, and up to one-third of them plan to retire in the next decade.1 Or, to frame that another way, this potential disruption in the workforce will impact around 39 percent of the industry’s assets.

The Challenge Ahead

Future-focused enterprises have a challenging job ahead of them. They need to retain these financial professionals at the high points in their careers while simultaneously attracting younger talent that will keep the enterprise moving forward in the years to come.

The predicament is that what attracts new talent is not always the same thing that entices veterans to stick around. If you’ve worked in a career for decades, you likely know what works well for you. Older financial professionals have become accustomed to managing investments in a particular way, and may be resistant to new tools with a learning curve and technology that caters to the needs of the next generation of clients.

On the flip side, young and hungry new financial professionals are graduating with planning degrees and lifelong experience with technology. They expect the firms they work with to have a robust technology offering; it’s table stakes for accepting a job offer. What they lack is the life experience and connections to build a book of business, along with the “soft skills” needed to foster long-term planning relationships focused on investor values.

Balancing the Talent Equation: Retaining and Attracting Financial Professionals

Catering to the preferences and expectations of new and existing talent is more than possible for enterprises that plan well. Managing this complexity includes:

  • Deploying easy-to-use technology and platforms: Technology is essential within the enterprise, but it must integrate with current systems and processes, improve efficiency, and help financial professionals realize ROI quicker.
  • Keeping veterans focused on high-value work:  The introduction of planning technology must include training and support to flatten the learning curve. You should also look for opportunities to remove rote tasks like data entry away from your top producers. Veterans know how to manage expectations and client relationships, so it’s important to keep them focused on the areas they excel in.
  • Building hybrid teams: Establish partnerships or team structures between senior and junior financial professionals. This allows the veteran to impart life experience and soft skills training to the younger financial professional, who in turn can handle the technology and platforms that the older worker may resist. It also allows the veteran to introduce the junior professional to their clients, strengthening the opportunity to raise client retention during transitions between financial professionals.

Bill Bachrach, chairman and CEO of Bachrach & Associates, offers important advice when it comes to the technology and associated changes around retaining and attracting talent. “Adoption is the new innovation,” he says, reminding leaders that it’s more important to optimize current approaches before jumping to something new. This includes evaluating technology, exploring current processes alongside new ways of working, and supporting the emerging relationships between colleagues that will push your business forward.

To learn more on this topic, as well as other ways to prepare for the toughest challenges that lie ahead, read our latest eBook, The Enterprise of the Future: Meeting Financial Professionals and Clients On Their Own Terms. The eBook features insight from several industry experts on how enterprises must adapt to a changing advisory workforce and a new type of investor.


1. Sergeant, Jacqueline. “37% Of Financial Advisors Expected To Retire Over Next Decade.” Financial Advisor Magazine, 2019. November 5.

DISCLAIMER: The eMoney Advisor Blog is meant as an educational and informative resource for financial professionals and individuals alike. It is not meant to be, and should not be taken as financial, legal, tax or other professional advice. Those seeking professional advice may do so by consulting with a professional advisor. eMoney Advisor will not be liable for any actions you may take based on the content of this blog.

Image of Steve Levis
About the Author

Steve Levis, CFP®, SVP, Financial Planning, leads the Practice Management Team within eMoney’s Financial Planning Group. Steve helps new and existing firms succeed with the eMoney platform by leveraging its capabilities to the greatest extent within their practices. During his eMoney career, Steve has led the Customer Service, Financial Planning, Tech Support and Training teams at various times, in addition to countless hours assisting advisors and their teams.

You may also be interested in...

Diverse Team in Data Strategy Session

Prepare Now for AI Use in Financial Planning

With the introduction of such generative artificial intelligence (AI) tools as ChatGPT, Gemini (previously Bard), and others, speculation about future… Read More

Modern workplace diversity with smiling colleagues

Fostering Diversity and Inclusion in the Financial Planning Profession

The financial planning profession stands at a crossroads of change. As we push towards creating a more inclusive and diverse… Read More

A financial advisor meeting with clients.

Financial Advisor Compensation Models: Going Fee-only to Future Proof

As technology and automation have advanced, consumers have grown to expect more in every industry, and financial services is no… Read More

eBook: The New Advisor Value Proposition

Download our latest eBook and learn how top advisors are combining Fintech and FinPsych for superior client outcomes.

Download Now

Sign up to have the most popular Heart of Advice posts delivered to your inbox monthly.

Heart of Advice by eMoney Advisors

Welcome to
Heart of Advice

a new source of expert insights for
financial professionals.

Get Started

Tips specific to the eMoney platform can be found in
the eMoney
application, under Help, eMoney Advisor Blog.