Welcome to
Heart of Advice

a new source of expert insights for
financial professionals.

Get Started

Tips specific to the eMoney platform can be found in
the eMoney
application, under Help, eMoney Advisor Blog.

eMoney Logo
Magnifying Glass Icon
Mobile Menu Icon Close Mobile Menu Icon
Arrow Icon

Heart of Advice

Insights and best practices for successful financial planning engagement
Learn more

Back to All Articles

Webinar Replay: Building a Strong Digital Brand

eMoney Communications Team February 9, 2021

Effective digital marketing plans are built on the foundation of a strong, compelling brand. More about the story you convey and less about your logo, a well-built brand can help maximize your marketing effectiveness across digital platforms.

Watch our recent webinar, Building a Strong Digital Brand, to hear from Gwendaline Mazzara, VP of Practice Management and Consulting, Fidelity Investments, and Laura van der Leeuw, Senior Demand Generation Strategist, eMoney Advisor, as they walk you through insights and recommendations to help you define, create, and promote a unique and authentic brand that lays the groundwork for successful digital marketing strategies.

About the Author

The eMoney Communications team is dedicated to helping users find the most efficient and impactful ways to plan for their clients, while striving to make basic and advanced financial planning accessible for all.

You may also be interested in...

financial advisor using chatGPT

3 Ways Financial Professionals Can Use ChatGPT to Enhance Your Marketing Efforts

At this point, you’ve probably heard of ChatGPT. The AI writing tool can solve complicated problems, answer questions more comprehensively than… Read More

Person working on website design

Begin Your Digital Marketing Journey with a Strong Advisor Website

Today’s financial professional has a lot on their plate. In addition to working with clients, there’s so much that goes… Read More

advisor first meeting with prospect

Maximize the First Meeting with a Sample Advisor Script

Something I’ve learned over many years in this industry is this: Clients will choose you based on the questions you… Read More

How Does Your Client Experience Stack Up? Take the Assessment!

Only 26% of financial planners say their clients are highly engaged and motivated. Take this self-assessment to see how your client experience compares!

TAKE THE ASSESSMENT

Sign up to have the most popular Heart of Advice posts delivered to your inbox monthly.

Heart of Advice by eMoney Advisors

Welcome to
Heart of Advice

a new source of expert insights for
financial professionals.

Get Started

Tips specific to the eMoney platform can be found in
the eMoney
application, under Help, eMoney Advisor Blog.