Welcome to
Heart of Advice

a new source of expert insights for
financial professionals.

Get Started

Tips specific to the eMoney platform can be found in
the eMoney
application, under Help, eMoney Advisor Blog.

eMoney Logo
Magnifying Glass Icon
Mobile Menu Icon Close Mobile Menu Icon
Arrow Icon

Heart of Advice

Insights and best practices for successful financial planning engagement
Learn more

Back to All Articles

Are You Engaging with Intent?

eMoney Communications Team March 3, 2020

Updated on: August 16, 2021

More than one-third of investors believe they are being underserved with respect to their financial advice relationships1.

This may leave you considering two things:

  1. How satisfied are your current clients in their relationship with you?
  2. What can you do to attract and secure a relationship with a portion of this underserved population?

Whether or not you are pondering one or both of the questions above, the solution lies in actively focusing on client interactions to ensure that your current and future clients are secure and satisfied with the experience you deliver.

So how can you do this at scale, with a manageable tech stack, in alignment with the individual expectations of your clients? Focus on engaging with intent and start by asking yourself these key questions.

1 The Cerulli Report U.S. Retail Investor Advice Relationships 2019, Scaling Personalized

About the Author

The eMoney Communications team is dedicated to helping users find the most efficient and impactful ways to plan for their clients, while striving to make basic and advanced financial planning accessible for all.

You may also be interested in...

Life Values Chart for Holistic Financial Planning

Holistic Financial Planning: 4 Steps to Get Started

Holistic financial planning incorporates a client’s total life and financial circumstances into their plan. The purpose is to go beyond… Read More

Graph on computer screen showing stock market volatility

Financial Planning Opportunities in a Volatile Market

Despite the toll on client emotions, times of market volatility give financial professionals a real opportunity to shine. By using… Read More

estate planning tips for blended families

Estate Planning Tips for Blended Families: 3 Areas Where Advisors Can Help

Stepchildren, remarriages, and ex-spouses: For the modern wealth management client with a blended family, planning to transfer wealth presents a… Read More

How Does Your Client Experience Stack Up? Take the Assessment!

Only 26% of financial planners say their clients are highly engaged and motivated. Take this self-assessment to see how your client experience compares!

TAKE THE ASSESSMENT

Sign up to have the most popular Heart of Advice posts delivered to your inbox monthly.

Heart of Advice by eMoney Advisors

Welcome to
Heart of Advice

a new source of expert insights for
financial professionals.

Get Started

Tips specific to the eMoney platform can be found in
the eMoney
application, under Help, eMoney Advisor Blog.