Arrow Icon
blog header pale blue image blog header abstract shape

Heart of Advice

Insights and best practices for successful financial planning engagement

left arrow Back to All Articles

Are You Engaging with Intent?

• eMoney Communications Team • March 3, 2020

Updated on: December 8, 2023

More than one-third of investors believe they are being underserved with respect to their financial advice relationships1.

This may leave you considering two things:

  1. How satisfied are your current clients in their relationship with you?
  2. What can you do to attract and secure a relationship with a portion of this underserved population?

Whether or not you are pondering one or both of the questions above, the solution lies in actively focusing on client interactions to ensure that your current and future clients are secure and satisfied with the experience you deliver.

So how can you do this at scale, with a manageable tech stack, in alignment with the individual expectations of your clients? Focus on engaging with intent and start by asking yourself these key questions.

1 The Cerulli Report U.S. Retail Investor Advice Relationships 2019, Scaling Personalized

Image of eMoney Communications Team
About the Author

The eMoney Communications team is dedicated to helping users find the most efficient and impactful ways to plan for their clients, while striving to make basic and advanced financial planning accessible for all.

You may also be interested in...

Two financial professionals standing together in a modern office, with one holding a tablet.

How Financial Planning Technology Can Help Build Client Trust

Key Takeaways Technology can support trust through greater transparency, access, and understanding. Interactive planning can help clients become more active… Read More

Financial advisor reviewing financial information on a laptop with two clients during an in-person planning meeting, demonstrating collaboration, communication, and client engagement.

How Client Portals Can Help Advisors Scale the Client Experience

Key Takeaways Scaling the client experience means creating consistent, repeatable ways to deliver access, engagement, and personalization as a practice… Read More

Better client context means better financial planning

Better Client Context Means Better Financial Planning

Information drives financial planning. Yet some of the most valuable information is often the first thing to fall out of… Read More

Get our new eBook - Transforming Financial Planning with Unified Technology

Download this eBook now and learn how enterprises can scale with confidence.

Download Now

Sign up to have the most popular Heart of Advice posts delivered to your inbox monthly.

Heart of Advice by eMoney Advisors

Welcome to
Heart of Advice

a new source of expert insights for
financial professionals.

Get Started

Tips specific to the eMoney platform can be found in
the eMoney
application, under Help, eMoney Advisor Blog.