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Heart of Advice

Insights and best practices for successful financial planning engagement

Financial Psychology

Financial psychology deals with the complex relationship we all have with money. Financial planners who understand a client’s emotional connection to their money, and the way their relationship to money has developed over time, can deliver greater peace of mind through more impactful, personalized services.

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Financial planner using counseling skills with client

3 Financial Counseling Skills for Financial Planners

Having a basic understanding of the psychology of financial planning can help you build open, trusting, and transparent relationships that… Read More

Financial Transparency for Couple in Advisor Meeting

Love and Money in Relationships: Helping Partners Improve Financial Transparency

Money has been a top stressor for Americans for the past decade. This financial stress has a tendency to permeate… Read More

Couple talking to a financial therapist

Best Practices for Introducing Financial Therapy to Clients in Need

My own financial journey led me to a fascinating and fulfilling career as a marriage and family therapist specializing in… Read More

financial planning psychology in advisor's office

Expanding Your Planning Practice with Financial Psychology

Financial planning has become about a lot more than helping people retire comfortably. While that may still be a primary… Read More

love and money in relationships

Financial Fights: How to Help Your Clients Work Through Them

For most of us, the way we discuss money today comes from our parents or guardians and how they were… Read More

Couple talking about their finances with advisor

Borrowing Techniques from Financial Therapy to Improve Client Outcomes

The CFP Board is adding a new category called “Psychology of Financial Planning” to the list of topics on which… Read More

Aligning Your Financial Planning Practice with Financial Therapy

Have you ever had a client who despite all efforts to implement your recommendations in their financial plan wasn’t sticking… Read More

Financial Planner Having an Earnest Conversation with Client

The Role Client History Plays in Creating Strong Financial Planning Relationships

Growing up, everyone in my family changed their own motor oil. We’d purchase Quaker State—my dad’s preferred brand—and a few… Read More

emotional intelligence in financial planning

The Value of Emotional Intelligence in Financial Planning Relationships

With the CFP Board implementing the new Psychology of Financial Planning Principle Financial knowledge topic, the financial services industry is… Read More

Understanding the CFP Board’s New Psychology Requirement

We all know that time doesn’t stand still. The same is true for the financial planning profession, which continues to… Read More

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