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Heart of Advice

Insights and best practices for successful financial planning engagement

Financial Psychology

Financial psychology deals with the complex relationship we all have with money. Financial planners who understand a client’s emotional connection to their money, and the way their relationship to money has developed over time, can deliver greater peace of mind through more impactful, personalized services.

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Financial Planner Having an Earnest Conversation with Client

The Role Client History Plays in Creating Strong Financial Planning Relationships

Growing up, everyone in my family changed their own motor oil. We’d purchase Quaker State—my dad’s preferred brand—and a few… Read More

emotional intelligence in financial planning

The Value of Emotional Intelligence in Financial Planning Relationships

With the CFP Board implementing the new Psychology of Financial Planning Principle Financial knowledge topic, the financial services industry is… Read More

Understanding the CFP Board’s New Psychology Requirement

We all know that time doesn’t stand still. The same is true for the financial planning profession, which continues to… Read More

That Makes Cents, Season 3, Episode 4

Exploring Financial Therapy to Master the Emotions of Money

We can’t delve very far into the subject of financial well-being, without exploring how money impacts our clients emotionally. And… Read More

financial planning psychology meeting

Psychology for Planners: How to Engage with Clients’ Financial Behavior

Money is deeply personal—our financial behavior is intimately linked with the perceptions, ideas, attitudes and beliefs we’ve formed around money… Read More

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