How One Advisor Went Viral on Social Media
When it comes to marketing, you have to meet people where they are. Today, that means being on social media. Read More
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Six Ways Financial Professionals Can Leverage Big Data to Make a Big(ger) Impact
It’s no secret: Behind every decision, purchase, and marketing program is a powerful data stream, and many times, some form… Read More
Yes, You Can Provide the Workplace Financial Wellness Benefits Your Employees Want
This article was originally published in the July 2021 issue of HR News, the magazine of the International Public Management Association… Read More
How Technology Supports Financial Literacy for Kids
As the Founder and Chief Education Officer of FinLit Tech, the latest episode of the eMoney original podcast That Makes Cents… Read More
How to Build a Brand for Client and Prospect Engagement
Having command over your brand story can make all the difference when it comes to retaining clients and attracting new… Read More
Finding Your Value Proposition as a Financial Advisor
As firms move toward fee-based planning and continue to elevate their client experiences, their need to distinguish themselves from competitors… Read More
Creating Virtual Interactions with Clients and Prospects
Events are a valuable element of how advisors build relationships with clients. Whether it’s a meeting, an appreciation banquet, or… Read More
Financial Planning Research Roundup: June 2021
The wealth management industry was put to the test in 2020. The pandemic impacted operations in a way that could… Read More
eMoney 2021 ROI of Digital Marketing Survey Results: Prioritizing Marketing Metrics Produces Results
eMoney conducted a survey1 in April 2021 to uncover what kind of ROI financial professionals see from their digital marketing efforts. Read More
An Abbreviated History of Financial Planning: Where We Go From Here
It feels like the pace of change in financial planning has only been accelerating over the last several years. The… Read More
